The idea of creating 10X content can be a little misleading. No, we’re not talking about creating ten times as much content as you already create. This refers to digital marketers who want to create content that’s as good as the top 10 competitors in the search results. But as you’ll see, the real goal is to make content that is better than theirs.
Great UI and UX
UI and UX (user interface and user experience) are the first of many criteria that need to be met to set yourself apart in a saturated market – and it needs to be met on every device. When you ignore device types (take various smartphone models, for example), you are essentially ignoring entire segments of your market.
Meets Crucial Requirements and Characteristics
Your content needs to be high quality, trustworthy, useful, interesting, and remarkable. If your content meets all five characteristics, great! If it doesn’t, don’t beat yourself up. Not all things that are useful are interesting, and so on. For example, the last thing I want to do is troubleshoot HVAC and air conditioning problems in my home. But if a website has a great how-to video that solves my problem, I’d be ecstatic.
Scope & Detail
Your content also has to be different in scope or detail from other competing content. But the question is whether or not your content should go wide or deep. This is a judgement call, and it should be made based on the core needs of your audience.
Create an Emotional Response
Emotions drive human decisions. If you can evoke an emotional response in your content, chances are you’re going to have a greater impact with your audience. But you don’t always have to make your audience members weep tears of joy or create a life changing moment (though it would certainly be more impactful). Even by injecting humor into your content, you can set yourself apart from competitors in an otherwise boring niche or industry. Over at Moz (an SEO tools website), markers for emotional reactions include awe, surprise, joy, anticipation, and admiration, and I think these reactions will help create inspiration.
Solves a Problem or Answers a Question
This factor is critical, because if your content answers a question or solves a problem for your audience, you will undoubtedly add value to their lives. But you don’t always have to create informative content from scratch. Why reinvent the wheel? If your industry already has a guide or other resource, you can link to that content and expound upon it.
Last but not least, creating original content will help you stay ahead of the curve. Though this quality is hard to achieve – especially with content relating to news and industry developments – most often there is a new perspective from which the topic can be attacked.