[UPDATED JULY 2020] 4 Reasons Your Leads & Sales Aren’t Growing

Forget about more sales – the truth is, you probably are mishandling the opportunities you already have right in front of you. And if your website neglects to use the concept of a marketing funnel, or you’ve never even formally put one in place, you’re missing the biggest opportunity to really grow and increase your sales. […]

The Crucial Component Your Inbound Marketing Funnel is Missing

Online reviews aren’t vital. “They’re not that big of a deal. We’re doing fine without them! I mean they can’t be that important, right?” It’s a common assumption businesses make. Online reviews are important but somehow they’re neglected and placed on the backburner. Some aren’t sure how to ask (or when). A few are too […]

The Six Unwritten Rules of Email Marketing

Email marketing

Did you know there was an unwritten set of rules you need to follow when setting up your email marketing campaigns? But before we get there – have you started building your list yet? If you want a leg up on the competition and a way to retain hard-won customers, you need to build an […]

Why and How to Keep a Healthy Email List

Email Health © Can Stock Photo / gina_sanders

We preach a lot here about the importance of publishing consistent quality content. We do that because, well, we want your business to grow, and that’s one of the ingredients to a successful marketing campaign. Another thing business get bombarded with is building a list, and for good reason. There’s nothing better than email when it […]

How Creating Content Means More Profit for Your Business [2nd Edition]

Increase your profit with content

This post originally published September 2015, updated November 2016 It’s no secret that building content on your website will lead your business to increased leads and sales. Content means a lot of things, and the most common way for a business to create content is through blogs or video. If you aren’t writing a weekly […]

How to Promote Your Business with Little or No Money

marketing cheap

There are a thousand and one ways to market your business these days, and you need to take advantage of several different marketing channels to make an impact. But why pay more than you need to? Most small businesses have tough budget constraints that make marketing endeavors extremely challenging. Too many make the mistake of […]