There are a thousand and one ways to market your business these days, and you need to take advantage of several different marketing channels to make an impact. But why pay more than you need to? Most small businesses have tough budget constraints that make marketing endeavors extremely challenging. Too many make the mistake of only building their website, but don’t ever drive traffic to their domain.
It doesn’t matter how great your website is if no one sees it, though. Without a steady stream of visitors, that website is essentially a wasted opportunity that still has a lot of potential. If you want to market your business on popular advertising and social media networks but have a tight budget, take a deep breath and relax. There are a lot of different ways to market your business at a low or reduced cost, and some of them are even free. [...]
Change is the only constant in life, and Google has been hard at work honing their search algorithm. It seems that they are always working out ways to improve their user experience, and they have updated one of their search engine modules. Many of you have likely heard of the Penguin update, which spawned incredibly dynamic and volatile shifts in the SERP’s overnight when it was first introduced. In the blink of an eye, some websites lost the vast majority of their organic search traffic while others experienced massive gains. Over the years, Google has released further Penguin updates, and on September 23, 2016, they made the latest update.
It has been almost two years since they last updated Penguin, and though this update hasn’t created as big of a commotion as the first introduction of Penguin, there are several important factors you need to know. Whether you run an ecommerce site or a simple website to digitally advertise your small business, you need to stay on top of Google updates to ensure your digital marketing campaign doesn’t bite the dust.
Furthermore, the latest update – Penguin 4.0 – will reportedly be the last Penguin update. [...]
For more information, contact Ed Mayuga, AMM Communications
(ST. LOUIS) October 5, 2016 – Will and Amber Hanke, the father-daughter team at Red Canoe Media, St. Louis’ leading Internet Marketing company, were selected as one of Small Business Monthly’s 2016 “Future 50” companies. Companies on this list are the leading, privately held companies to watch, [...]
Episode 38 celebrates our 1 year anniversary sharing social media and digital marketing news to the world.
Featuring Andrew McCauley (@andymac71) and Will Hanke (@redcanoemedia)
Big News of the Week
Millenials aren’t shopping on social networks
YouTube Heros will let users earn rewards by flagging videos, adding cpations, more
Small businesses have a greater need to focus on local search rankings than established, nationwide brands for several reasons. Because small businesses have limited resources (financing, staff, commercial space, etc.), they typically can’t accommodate masses and masses of people outside their local community.
There are exceptions to the rule, though, like ecommerce sites and digital services. But a lot of small businesses have brick and mortar stores. Just take a walk downtown (or the center of your city if you don’t have a downtown area), and take notice of all the hole-in-the-wall local eateries, boutiques, specialty shops, and similar businesses. They’re everywhere, but unless you frequent that area, chances are you haven’t heard of them before.
Too often small business owners’ eyes turn into cartoon dollar signs when they see the upper threshold of search traffic they could be getting if they ranked #1 for any given term. And to be fair, you can drill down into demographic information within keyword research data using a large number of filters.
But think about it: how would ranking #1 for a term help your business if the majority of leads it rustles up are outside your immediate geographic location? [...]