A lot of small business owners have no choice but to wear a lot of hats. One of those is probably the marketing hat, which every once in a while we dust off (why is there dust on it?!) and put on to see what kinds of things we can do to generate more customers and leads coming in. Today I'm going to give you some things you can do to spruce up your website, but first...
How My Broken Car Is Like Your Website
A few days ago my wife called me, frantic.
"There's a problem with the car. I was in the construction on Highway 40 and I must have hit something. Now the car is making a loud noise."
She was able to make it to work, and I made my way up to the car. Turns out the catalytic converter has a hole in it and needs replaced.
Calling a few dealerships around town netted me a few estimates from as low as $775 to as high as $1500.
Now, I'm a do-it-yourselfer, and I'm not afraid to get a little dirty. Turns out I can get a catalytic converter that fits my car for less than $200 bucks plus shipping.
Looks like I'm doing this one myself.
Just like most small business owners, we look for opportunities to save money and still get a pretty good bang for our buck. We understand that time is money, so we don't want to waste time on tasks that we don't think will net us a decent return down the road. So let me ask you this...
If Your Website Were a Car, How Would it Run?
Would it be an efficient machine, getting your business where it needs to go and taking your business to places you've never seen? Or would it be extremely inefficient and maybe even smell a little bit?
I'd be willing to surmise that most small business websites might be running like a car, but not a new, shiny one...
More like an old jalopy that drains your wallet and doesn't treat you well.
Luckily, it doesn't have to be that way.
If you think your website is an old jalopy, that's ok - a few 'tune ups' and some 'body work' and you'll be happy to be seen with it once again. [...]