Getting Started with a Digital Marketing Campaign for Your Business
Hi, we're Red Canoe Media!
Build It and They’ll Come, Right?
We hear it all the time – a small business owner paid a good amount of money to a web designer to build a website, and thought that having that website automatically meant more customers. But the customers didn’t come.
Simply building a website isn’t enough (and I’m hoping by your being here it means you figured that out!). Getting customers to actually find your website is an entire separate process – one that 95% of web designers don’t understand.
The #1 Way People Find Your Business Online is by Search
Search engines have become a staple of our society. They help us answer questions, research facts, and find products that we need or want. The “Big Three” (Google, Yahoo!, and Bing) are constantly updating their servers to provide searchers with the latest, most relevant and helpful results that they can generate.
These search results are highly dependent on the websites that they are crawling for information such as products, services and even location. If your website isn’t optimized to feed the search engines all they need to know (and more!) about your business, you’ll never rank for the terms your customers are using to try to find you. And that’s our specialty. We’ll help you move up those search results for industry-related phrases through our multiple optimization techniques.
Red Canoe Media by the Numbers
- Founded in 1997 as Lighthouse Technologies
- Rebranded in 2015 as Red Canoe Media (why?)
- Over 10 marketing, sales, and creative experts (on-staff, part or full time)
- 2016 Future 50 award winner by St Louis Small Business Monthly
- 2017 Top in Search award by TopSEOs.com
- 2017 Top Consultants in St Louis award by St Louis Small Business Monthly
- 2018 Certified Google Partner
- 2018 Top Marketing Firm by St Louis Small Business Monthly
- 2020 Awarded Top in Local SEO by TopSEOs July
- 2022, 2021, 2020 Named Top SEO Firm in St Louis by SEOBlog
So Helping with Ranking is What You Do?
Getting businesses better search engine rankings is part of what we do. What is most important is that you get more qualified customers. We use various methods online to get more exposure to your business – which includes getting you to the top of organic searches on search engines. But there are other ways to get more exposure, too.
Where Should You Start?
All the Things We Have for You:
Get a Website Review
The first step in getting higher rankings is to know what your current foundation, flaws, and gaps are. Let’s be honest – you’re looking for help because your site isn’t doing what it should be, whether that’s ranking at the top of Google, generating more leads, or just getting more traffic.
Get your website review/audit here
Articles
For over ten years we’ve been adding content to our site with one purpose in mind – to help you the business owner understand, implement, and conquer various digital marketing techniques and ideas. We post new articles often, and we share them in our weekly newsletter. Subscribe and you’ll have the latest digital marketing information right there in your InBox!
Red Canoe Elite
Want to learn on your own? This private community of business owners just like you is growing each week.
How to Get Started
The easiest way to start is to schedule a short discovery call with us. Do that here.
If you know you need help, an SEO Audit will give you the roadmap. This takes us a few days to complete, and will provide you with information on what you need to go forward with your website SEO. The Roadmap Report will include suggested changes on your website, in priority order, plus a list of other items that need attention. Lastly, we’ll schedule a time to go over the entire report so you understand the entire thing. You’ll get that recording in case you want to go back and review it later or pass it on to your own web team.
If you are in the Saint Louis Missouri area, we also recommend attending one of our marketing meetups for business owners (currently paused). These workshops are a great way to learn more about SEO and are full of tips you can go back and use immediately.
Schedule a Discovery Call
Let’s talk about your SEO goals15 Minute Call
A short call to talk about what you’re trying to accomplish. No sales pitch. Schedule here
Get an SEO Audit
What’s wrong with your website?First Step
A properly done website audit will give you a list of what you need to fix. Includes PDF of results and 45 minute call to explain our findings.
Marketing Meetup
Our marketing meetup in St Louis, MOst louis help
Join us each month and be a part of the best (and most interactive) marketing class in St Louis. Learn & get things done!
Free Training
Check out our free digital marketing training videosGot Questions?
Immediate & FREE access to our training: Learn about SEO, eCommerce, Facebook ads and more with these videos.
Coaching
Sign up for a strategic coaching sessionGot Questions?
Get a coaching session with Will Hanke, our owner. He’ll create a custom plan and give you tips to move your site forward.