local marketing

Local SEO: Factors that Influence Your Local Rankings

Small businesses have a greater need to focus on local search rankings than established, nationwide brands for several reasons. Because small businesses have limited resources (financing, staff, commercial space, etc.), they typically can’t accommodate masses and masses of people outside their local community. There are exceptions to the rule, though, like ecommerce sites and digital [...]

7 Tips for Being Found in Local Search

There has been a huge increase in the 'hyper-local' scene for a few years now.  Ever since Google changed the way they show their local results, the local small business owner has gained a signifigant advantage over big box corporations when it comes to online reach.  The hyper-local movement, if you will, has created some [...]