Anyone with a website has undoubtedly heard someone say that ‘content is king’ already. However, it is one thing to understand that your content needs to be top-notch and an entirely different matter to deliver that top-notch content. In addition, those that don’t have strong writing chops feel like they can’t succeed online. To further compound this problem, some people simply don’t have the time to develop and hone strong writing skills.
If that weren’t enough, some talented marketing professionals absolutely abhor writing. If you are frustrated with your content development and want to improve but simply don’t know where to begin, consider the following techniques to improve the quality of your content.
Not All Content is Written
This should be a no-brainer, but sometimes people – especially bloggers – forget that not all content is written. There are a variety of other platforms you can use to generate high quality content and communicate your message to your audience.
One of these platforms is video, and video content is extremely valuable. That is, as long as you execute it well. In fact, YouTube is the second most popular website worldwide, and also the second largest search engine in the US. Ignoring this statistic means ignoring a LOT of potential traffic.
One reason videos are so popular is because they can be much more engaging than writing (at times). Some people actually want to seek guidance from a person in a video to feel like they are interacting with them. Furthermore, some people are auditory learners and don’t learn as effectively when they need to read content.
As opposed to purely written content, there are audio platforms as well. Podcasts are a fantastic and effective way to garner a targeted audience. Another benefit of podcasts is their mobility. Your audience can listen to your message almost anywhere. Whether on their daily commute, some downtime during their lunch break, or a holiday in the Bahamas, your audience can receive and digest your message.
You must keep in mind, however, that podcasts are most appropriate for messages short-term in nature. Short pieces, interviews, and testimonials are perfect for podcasts as long as they aren’t too lengthy and don’t bore your audience.