You've got to quit being so boring. I'm just sayin' Marketing techniques have changed a lot in the last decade, and you need to make sure you're keeping up with the newest trends – or the effectiveness of your outreach will suffer. In the past, a lot of folks targeted back-links because they were such [...]
Smart business owners understand the value of great content. Not only does it serve as a way to attract new leads to your website, it also serves as a way to engage current customers, increase customer retention, grow an audience, and increase revenues. But trying to churn out hundreds of pieces of content can be [...]
WARNING: You could get so much exposure that your head may explode. Wouldn't it be great if every post in your content marketing portfolio went viral? I think every small business with a defined online presence has dreamed of a post going viral and sending thousands upon thousands of leads back to their website. Unfortunately, [...]
Facebook has made some new updates to their Pages section for businesses like yours. If you have a Facebook page, you need to watch this video and see what's new and how you can use it to benefit your business and get more engagement! https://youtu.be/p_henBFMxhY
Ever wish you had a magic button that would allow you to spy on the competition’s website? After all, such a power would allow you to unravel the threads of their online marketing strategy in order to look for strengths, weaknesses, opportunities, and threats. It’s important for any successful marketing campaign to track the activities [...]
Small businesses have a greater need to focus on local search rankings than established, nationwide brands for several reasons. Because small businesses have limited resources (financing, staff, commercial space, etc.), they typically can’t accommodate masses and masses of people outside their local community. There are exceptions to the rule, though, like ecommerce sites and digital [...]
