Bad news… There really is no way to avoid a future sales slump. Whether you run a seasonal lobster shack off the coast of Maine or a year-round surf & turf restaurant in Hawaii, you are bound to experience a short period when your bottom line fluctuates. […]
The online world is full of competition that can drown out your marketing campaigns with nothing more than a strategically placed cute cat meme. To ensure your messaging rises above the rest, you need to integrate every single technique and customer touchpoint possible. That is where the power of a lead magnet can help. [...]
It wasn’t that long ago that the idea of a chatbot would have seemed like the stuff of science fiction, right up there with Daleks or droids. Not anymore. […]
Wouldn’t it be great if nobody ever unsubscribed from your list? It’s easy to fantasize about a world where every subscriber is a paying customer, and everybody loves you and your company forever. […]
Geofencing is one of those things that can sound intimidating if you don’t understand it. That happens with any new technology. It’s unknown and sounds vaguely expensive, and you might think that you need a lot of experience to figure out how to incorporate it into your marketing. I get it. But geofencing is a [...]
You’re probably already marketing your business on Facebook. If you’re not, you should be – but it’s not just a question of having a Facebook page and using it. You’ve got to use it wisely if you want to get great results. […]
