Video content is a great way to engage users, inform or educate an audience, and to stand out from the competition. Many businesses – be they small or large – don’t create any video content at all, despite video content’s proneness to have a greater impact than other forms of content. But not all video [...]
Social media provides businesses of any size with the opportunity to reach large masses of people for pennies on the dollar compared with traditional advertising methods. In fact, one of the reasons that social media platforms like Facebook are so alluring to small businesses is because business users can even advertise their business for free. [...]
Video content is highly engaging, and anyone who has ever binge-watched a Netflix series knows how addicting it can be as well. In the wide world of digital advertising, marketers generally want to hook users with highly engaging content, but most businesses forgo video content creation because they simply lack the skills or means. And [...]
You've got to quit being so boring. I'm just sayin' Marketing techniques have changed a lot in the last decade, and you need to make sure you're keeping up with the newest trends – or the effectiveness of your outreach will suffer. In the past, a lot of folks targeted back-links because they were such [...]
Smart business owners understand the value of great content. Not only does it serve as a way to attract new leads to your website, it also serves as a way to engage current customers, increase customer retention, grow an audience, and increase revenues. But trying to churn out hundreds of pieces of content can be [...]
WARNING: You could get so much exposure that your head may explode. Wouldn't it be great if every post in your content marketing portfolio went viral? I think every small business with a defined online presence has dreamed of a post going viral and sending thousands upon thousands of leads back to their website. Unfortunately, [...]
