How To Get Customers To Promote Your Business For You
You want to grow your business. That’s a given. New customer acquisition is expensive. Another given. What can you as a business owner have to do to promote your business? If you have an unlimited marketing budget, you can simply put it into attracting and nurturing new customers. But I don’t know many small business […]
How To Bounce Back From A Sales Slump
Bad news… There really is no way to avoid a future sales slump. Whether you run a seasonal lobster shack off the coast of Maine or a year-round surf & turf restaurant in Hawaii, you are bound to experience a short period when your bottom line fluctuates.
Why Your Business Needs A Lead Magnet
The online world is full of competition that can drown out your marketing campaigns with nothing more than a strategically placed cute cat meme. To ensure your messaging rises above the rest, you need to integrate every single technique and customer touchpoint possible. That is where the power of a lead magnet can help.
How Chatbot Marketing Works 101
It wasn’t that long ago that the idea of a chatbot would have seemed like the stuff of science fiction, right up there with Daleks or droids. Not anymore.
How To Reduce Your Unsubscribe Rate
Wouldn’t it be great if nobody ever unsubscribed from your list? It’s easy to fantasize about a world where every subscriber is a paying customer, and everybody loves you and your company forever.
How to Grow Your Business with Geofencing
Geofencing is one of those things that can sound intimidating if you don’t understand it. That happens with any new technology. It’s unknown and sounds vaguely expensive, and you might think that you need a lot of experience to figure out how to incorporate it into your marketing. I get it. But geofencing is a […]