Content Contributed By Jessica Larson, SolopreneurJournal.com Disney has managed to hit a home run with “The Mandalorian,” owing to its appeal for both longtime Star Wars fans and new converts. The plot itself is pretty straightforward: Hardened bounty hunter Din Djarin accepts and completes a job that entails capturing an “asset,” which turns out to [...]
When you're in business, there's no better thing to urge you on like a competitor's success. Losing a big contract or opportunity to an industry neighbor is fuel enough to get most business owners moving. Wouldn't it be nice if, say, every time your competitor put up something new on their website, that you knew [...]
Small businesses often feel intimidated by the big dogs in their industry for a lot of reasons. Let's face it, many of the big corporations that compete in your industry or niche often have five or six figure marketing budgets, if not million dollar budgets. But guess what? It has never been better for small [...]
Dale Carnegie, author of How to Win Friends and Influence People, once remarked, “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you." These are words of wisdom, to be sure, but I think vast masses [...]
Small business owners who are new to online marketing typically don’t know how to put together quality lead magnet materials. And that’s a real shame, because lead magnets provide opportunities to market to the same lead multiple times, increase the amount of time leads engage with your website and content, and increase the likelihood they’ll [...]
Digital marketing via a website and social media is one of the most cost effective ways to cultivate an audience, which makes it ideal for small businesses with a limited marketing budget. But even though digital marketing is so cost effective, business owners – especially those seeking local customers – need to maximize and optimize [...]
