There seem to be a million and one website and SEO metrics to track. If you’re a small business owner trying to digitally market your products and services online, the avalanche of data can feel overwhelming and make your head spin. But some metrics are more important to monitor than others. Today, we’re going to [...]
About Will HankeWill Hanke owns Saint Louis' top independent Internet Marketing firm, Red Canoe Media. In addition to helping some of St Louis' most recognizable brands with their online marketing strategy, Will also is an Amazon bestselling author, speaker and teacher.
The simple idea of building a website and posting on a blog may sound easy at first, but there are a myriad of factors to consider, and it’s easy to overlook critical website elements without even realizing it. To ensure you haven’t overlooked anything, it’s important to run a website audit from time to time, [...]
Sink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes. In this episode, find out things like: What's a scattered site rental unit? How a very cool tech accelerator played a big role in Keybot's success How TJ balances the role of Chief Revenue Officer with his [...]
Performing competent SEO practices requires the mentality of trying to hit a moving target, like a hockey player who skates to where the puck is going instead of where it currently is. While it’s impossible to fully know the future and every change Google is going to implement over the next 12 months, it is [...]
If you’ve significant amounts of time online, you have likely seen thousands and thousands of PPC ads. And I’d imagine that you actually clicked on a few of them on purpose. Likewise, I imagine you’ve seen some terrible PPC ads, whereupon your first gut response was “no thanks!” But what is difference between a quality [...]
There are three main fundamentals to succeed in business. In this video we cover your Market. Do you know who buys from you? Have you documented that avatar/persona? use our free worksheet to get it on paper so you can write better copy, content, and ads. This presentation is a slice from our coaching call [...]