Dale Carnegie, author of How to Win Friends and Influence People, once remarked, “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you." These are words of wisdom, to be sure, but I think vast masses [...]
About Will HankeWill Hanke owns Saint Louis' top independent Internet Marketing firm, Red Canoe Media. In addition to helping some of St Louis' most recognizable brands with their online marketing strategy, Will also is an Amazon bestselling author, speaker and teacher.
Small business owners who are new to online marketing typically don’t know how to put together quality lead magnet materials. And that’s a real shame, because lead magnets provide opportunities to market to the same lead multiple times, increase the amount of time leads engage with your website and content, and increase the likelihood they’ll [...]
There are a lot of moving parts to any website, and it’s difficult to vigilantly maintain every aspect of your online marketing strategy. It’s easy to get distracted with Facebook, social media posts, producing new content, keeping an eye on the competition, and managing your online reputation, not to mention the burden of actually running [...]
Digital marketing via a website and social media is one of the most cost effective ways to cultivate an audience, which makes it ideal for small businesses with a limited marketing budget. But even though digital marketing is so cost effective, business owners – especially those seeking local customers – need to maximize and optimize [...]
October 2, 2018 (St. Louis) -- Red Canoe Media has been awarded Top Marketing Firm in Saint Louis by The St Louis Small Business Monthly. The publication features a Best in Business section monthly, and Red Canoe Media will be featured in the upcoming publication. The 'Top Marketing Firm' title goes to the firms judged [...]
Google has released a few new "business attributes" that you can add to your Google My Business listing, if they apply. They include: Family-led Veteran-led Woman-led These attributes help you set your business apart from others, and give you a little notation on your public listing as well. I'm sure in the near future searchers [...]