Great web design can make or break the success of your digital marketing efforts, and elements that aren’t obvious that may seem like tedious minutia can actually affect your bottom line by influencing conversions and action taking. On the other hand, a poorly designed website can be a real turnoff for visitors, driving them away [...]
About Will HankeWill Hanke owns Saint Louis' top independent Internet Marketing firm, Red Canoe Media. In addition to helping some of St Louis' most recognizable brands with their online marketing strategy, Will also is an Amazon bestselling author, speaker and teacher.
In old western movies, hat color could tell you a lot about a character. The white hat was usually worn by the hero while a black hat was worn by the villain. Typically, the two characters were both skilled gunslingers haunted by a reputation: one good and one bad, one with a white hat and [...]
Sink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes. In this episode, find out things like: What is a Caveday? The lesson Jake's team learned about expanding too quickly Why do we need to learn how to work?! Guest Profile Jake Kahana is pioneering the future [...]
Consumers are frequently skeptical when considering making a purchase from a company with which they lack a rapport. Making a purchase with a new company is a risky proposition, and customers have many misgivings. Remember when you were afraid to even use your credit card online? Remember buying a product not from Amazon? Will the product [...]
Welcome to another episode of Navigate the Rapids - the show where I explain digital marketing trends, strategies, and every day topics that every business owner needs for success - both online and off. This is episode number 29 - Leveraging Social Media for Better Brand Visibility In today’s show we’re going to talk about… [...]
Sink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes. In this episode, find out things like: What Rob would have done differently in his previous career The most satisfying part of his new career How the Air Force set Rob up for success after leaving [...]