Welcome to another episode of Navigate the Rapids - the show where I explain digital marketing trends, strategies, and every day topics that every business owner needs for success - both online and off. This is episode number 29 - Leveraging Social Media for Better Brand Visibility In today’s show we’re going to talk about… [...]
About Will HankeWill Hanke owns Saint Louis' top independent Internet Marketing firm, Red Canoe Media. In addition to helping some of St Louis' most recognizable brands with their online marketing strategy, Will also is an Amazon bestselling author, speaker and teacher.
Sink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes. In this episode, find out things like: What Rob would have done differently in his previous career The most satisfying part of his new career How the Air Force set Rob up for success after leaving [...]
Calls to action are a great way to guide visitors towards their goals, but there are a lot of factors influencing whether or not a visitor is actually going to take action. Plenty of digital marketers run A/B testing on their calls to action to see which colors, symbols, CTA copy, button placement, and images [...]
Author's note: Hi, Will here. I'm afraid that some of the things in this article are just plain untrue. Oh, I'll explain near the end, so don't be worried that you're wasting your time by reading it, because you aren't. It's just that, well, there are always exceptions to the rules, it seems. But for [...]
Welcome to another episode of Navigate the Rapids - the show where I explain digital marketing trends, strategies, and every day topics that every business owner needs for success - both online and off. This is episode number 28 - Your Online Business Listings In today’s show we’re going to talk about… Googling your own [...]
There seem to be a million and one website and SEO metrics to track. If you’re a small business owner trying to digitally market your products and services online, the avalanche of data can feel overwhelming and make your head spin. But some metrics are more important to monitor than others. Today, we’re going to [...]