To no one’s surprise, small business owners are typically on a tight budget. As such, when considering services their business needs, small business owners often ask themselves the question, “Should I do it myself or hire an outside entity to do it for me?” It’s the classic strategic ‘make or buy’ decision, whereby a business [...]
If you’re planning on moving your website from one platform to another, or you’re doing a redesign, you really need to read this, as it could save you some huge headaches down the road. On the surface, planning a site migration may seem like a straightforward set of tasks, but heed this dire warning: don’t [...]
Great web design can make or break the success of your digital marketing efforts, and elements that aren’t obvious that may seem like tedious minutia can actually affect your bottom line by influencing conversions and action taking. On the other hand, a poorly designed website can be a real turnoff for visitors, driving them away [...]
Creating content isn’t as easy as it may seem on the surface, especially if you’re a small business owner who just doesn’t have time to spare. Sure, written content coming directly from the small business owner may sound genuine, but do you really have the time to create your own visual content (graphics, photographs, etc.) [...]
You need to optimize your website for the fastest loading speeds possible as soon as you can. No, actually you need to do it NOW. Failing to to grease the cogs on your website’s back end to improve loading speeds is costing you visitors, which in turn is costing you money. Web administrators spend so [...]
Mobile friendliness is an undoubtedly critical quality of any successful website. If you do any amount of marketing online through your website, then you need to make mobile friendliness a top priority. Otherwise, a lot of your visitors are going to bounce when your pages take too long to load and aren’t formatted correctly. Web [...]
