Driving traffic to your company’s website is essential when trying to expand your reach. Modern consumers use the Internet to find out more about a business before using them. This is why you need to focus a large chunk of time and energy on developing great marketing campaigns.

Most businesses spend around 8 percent of their gross revenue on marketing each year. Making sure your marketing dollars are being allocated properly should be a top concern. Using old and ineffective SEO techniques can lead to a lot of money being wasted. This is why keeping up with SEO trends and putting them to good use is so important. The following are some of the SEO trends you need to look out for in 2020.

The Power of the Featured Snippet

When trying to develop a great online marketing plan, you need to focus on what Google is looking for. One of the most coveted spots in all of the Google universe is the featured snippet. This snippet appears at the top of search engine results pages mainly when the user has asked a particular question or is looking for a definition. Getting your websites into this featured snippet spot is a lot harder than you realize.

The key to gaining this coveted spot is finding a way to answer common consumer questions with your content. As you develop an inbound marketing strategy, you need to think about what consumers are looking for and how you can help them. Creating blog content that answers common industry-related questions is vital when trying to drive more traffic to your website via Google’s featured snippet.

Optimize Your Website for Voice Search

In the past, consumers used the power of the Google search bar and their computer/mobile phone keyboard to find what they need. However, with the rise of voice-activated technology like Apple’s Siri or the Amazon Alexa, more and more people are using voice commands to search for things on the Internet. Rather than letting the voice search revolution pass your website by, now is the time to start optimizing for this search method.

For the most part, using longtail keywords in your content is one of the best ways to appeal to voice searchers. Generally, these types of searches will be phrased in a question. If you are unsure about how to find and use longtail keywords, seeking out the help of an experienced SEO professional is a good idea. With their assistance, optimizing your content for voice search will be a breeze.

2020 Search Engine Optimization

Source - Pixabay

Provide Consumers With Video Content

While having lots of keyword-rich written content on a website is important, you also need to focus on producing other types of popular content. Having lots of engaging and informative videos on your website is also a great way to win potential customers over. Videos are a great way to convey a message in a relatively short amount of time.

Before you dive into the world of video marketing, you need to think about how to make your videos unique. Trying to create a marketing video without a game plan in place will be nearly impossible. This is why spending time to develop a script is a must. Having this script in hand will help you keep the message in your video clear and concise. Ideally, you want to keep these videos short and to the point to avoid boring consumers.

The Future of SEO is Waiting

Now that you know more about modern SEO trends, you need to figure out how to use them to your advantage. Paying professionals to help you work these trends into your existing marketing strategy is beneficial.