To automate Tweets or not to automate Tweets...
...that’s a question the bears some serious consideration!
In today’s digital and data-driven world, we have the unprecedented opportunity to leverage automation to increase our productivity many times over. But just because you can doesn’t necessarily mean you should. Tools like Buffer and many similar services help alleviate the burden of posting content to multiple social media platforms under different account names. Have you considered the pros and cons of doing so, though? To help you make a decision, we’re going to look more closely at the perks and drawbacks of Twitter automation.
Advantage: Timing is Everything
One of the larger advantages of using an automation tool like Buffer is that it allows you to set the exact time and date that you want your post to go live. But the advantage is far greater than simply removing the burden of logging in, uploading content, and posting it. Each social media channel is its own animal, and people use them in very diverse ways at different times of the day. The usage statistics are truly eye opening, and posting your content at the optimal time can really increase the accuracy and effectiveness of your Twitter marketing efforts.
Disadvantage: It Makes You Look Like a Robot
Automating your Tweets may make you look a bit like a nameless, faceless robot. The problem is that a set posting schedule is to static and constricted, and social media is, by its very nature, dynamic. I’m certainly an advocate of good grammar and spelling, but some people are of the opinion that small typos make a Tweet look like it was posted in real time from someone’s mobile device. The problem is that spontaneity isn’t easily mimicked, and as such, automated posts may not seem personal or genuine.
What’s the solution, you ask? Simple – you could just take a hybrid approach and post spontaneous Tweets on top of a more rigid and automated regimen.
Advantage: Enhanced Efficiency and Productivity
Between work and family life, most of us have a thousand things to do at every hour of the day. But automation will help you save tremendous amounts of time that would have otherwise been eaten up by posting Tweets. Think about it; you can shave off small amounts of time from tasks such as logging into your social media account and making Tweets by aggregating all of the posts into one session at your computer. Though it may sound trivial, getting everything done at once can free up little periods that add up to big chunks of time.
Disadvantage: Less Engagement, Interaction, and Fewer Responses
Don’t think for a second, however, that you can just “set it and forget it.” Even though you can save time by automating groups of Tweets on a weekly or monthly basis, you’re still going to need to do some legwork. The real power of social media is that it allows marketers, leads, and customers to interact with each other in a very personal, one-on-one environment. But what happens if you don’t log in for a month and some has interacted with your Tweet?