Sink or Swim is a weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes.
In this episode, find out things like:
- Why Rob thinks some marketing channels are like a bad drug habit
- How Rob has started to set his brand apart from most other realtors
- How keeping track of birthdays and anniversaries has boosted his bottom line
- Lots more (of course!)
The decision to become a REALTOR® was an easy decision for me. I had never sold anything in my life, never had any formal sales training and was not even from the area that I intended to service which meant I knew no one and had not base to prospect to.
But I knew one thing for sure, all I had to do was deliver top-shelf service to my potential customers and I would win business from the general public by default because I knew that thousands of other real estate agents out there would not. I just knew in my gut that I would be a huge success simply by observing the Golden Rule – “Do unto others as you would want done to you.” (Matthew 7:12 NCV, see also Luke 6:31)
10 years later I have tried every possible marketing and advertising scheme available to real estate agents and have spent more time and money than I care to think about yet above all else I have built my business by simply meeting the expectations of my customers and making them feel like they really matter and that I truly understand the stresses involved with such an enormous decision. I have received more awards and milestone achievements than I can count but nothing I’ve ever done professionally has been more rewarding to me than the incredible experiences I’ve had with my customers and the meaningful relationships I’ve created.
To learn more about Rob Shanks Home Team, visit RobShanks.com
pssst…. want to be a guest on the show?