Sink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes.

In this episode, find out things like:

  • How Richard is taking an old industry (real estate) and flipping it on its head
  • The email subject line that really blew up his firm
  • How he uses LinkedIn to find new customers

Guest Profile

I have been in the mortgage and real estate business since 1999.

Utilizing my experience on both sides of the industry's I developed a way to connect mortgage and real estate professionals. The price point had to be attractive for every loan officer and real estate agent that wanted to participate and subscribe to the site.

I created www.realbrokerconnection.com, where I believe the "solution" is the connection. After several years in both the mortgage and real estate business, I found that it was difficult and time-consuming finding other professionals with the same goals. I learned that there is a need for Mortgage and Real Estate Professionals to have a source to come together, exchange ideas and build productive partnerships. This site does just that! Mortgage Lenders are able to search and find active buyer agents looking to build new lender partnerships. Real Estate Agents are able to search and find lenders that specialize in the purchase market and provide the products and service to cater to their client's needs. Additionally, both Lenders and Real Estate Agents receive 30 days free coaching, lead exchange, and additional online marketing presence.
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Other Notes/Links

To learn more about Richard Tocado visit www.agentsandhomebuyers.com

pssst.... want to be a guest on the show?