SoS: “The King of Podcasting” JR Rivera

Sink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes.

In this episode, find out things like:

  • How his business will help improve your life, no matter who you are
  • 'The Podcast Factory' was actually created by mistake
  • How JR uses Facebook groups to his advantage

Guest Profile

JR is an ex-electrician turned entrepreneur. He left the rat race to pursue real estate. After experiencing some success and failure, he had to rebuild. He runs a successful rental business in only 4 hours a week.

Now, his main focus is running The Podcast Factory where he helps his hosts get high-value clients using Direct Response Podcasting™. JR is driven to create a life that is unique and fulfilling for his family. Both he and wife work together in the business and are able to travel and work remotely with their 3-year-old son. They have made their dream of being able to spend a month away at a time a reality. In the winter they work (and snowboard) in Park City, UT and in the summer they continue to work while spending time at the beach.

See JR's bio sheet for additional info

Other Notes/Links

To learn more about JR Rivera visit

pssst.... want to be a guest on the show?

About the Author:

Will Hanke owns Saint Louis' top independent Internet Marketing firm, Red Canoe Media. In addition to helping some of St Louis' most recognizable brands with their online marketing strategy, Will also is an Amazon bestselling author, speaker and teacher.

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