Corporate SEO Training

We can come to your place of business and teach your marketing person/staff how to do SEO.  All sessions are listed below.

Recommended Attendees:

In addition to your marketing staff, we recommend that a CEO/owner/C-level person or two attend as well.  There’s nothing worse than an amped up marketing staff that can’t explain why SEO is so critical to a company’s success because the management didn’t attend.

Sessions:

  • Marketing Your Business Website
    This is a general overview of SEO.  Topics covered include:

    • Why Search is important for today’s businesses
    • What are keywords and why are they important
    • How to spy on your competitors (and use that info to your advantage)
    • What are backlinks and how to start getting them
  • Onsite SEO Audit
    What's right and what's wrong with your current website?

    • Home page content check
    • Backlink analysis
    • Server status/response checks
    • SEO mistakes you can fix quickly
  • Keyword Research
    Keywords are the foundation of your SEO strategy

    • How to find keywords
    • Tools you can use to spy on your competitor keywords
    • How to track your rankings
    • Special websites that give you a huge keyword advantage
  • Get Found in Local Search
    Find out how and why you need to be listed on sites like Google Places and Yahoo! Local

    • Why and How to claim your business listing
    • What sites matter the most
    • How to get more reviews
    • What not to do in your business listing profile
    • How and why to get more citations
  • Understanding Google Analytics
    Google Analytics gives us all kinds of data about our website – but what does it all mean? 

    • How do we find information in there that will actually improve our business?
    • How to improve your bounce rate
    • Learn how to set up transactional and engagement goals
    • See how many mobile users are coming to your site
  • Link Building Through Article Marketing
    See how having your staff write and publish articles can really increase your backlink totals.  Recommend Keyword Research session first.

Each of these sessions are around 1 hour (depending upon how many people attend) along with interactive Q&A.

 

We can come to your workplace and consult with your team, teach SEO techniques or provide live assistance.

Half Day Training Session

  • 4 Hours of training sessions including Q&A
  • Personal service & hands-on help
  • I provide training materials, you provide personnel and PCs/laptops
  • I come to your location (within 40 miles of St. Louis MO)
  • $849 Purchase

Full Day Training Session

  • 8 Hours training sessions including Q&A
  • Personal service & hands-on help
  • I provide training materials, you provide personnel and PCs/laptops
  • I come to your location (within 40 miles of St. Louis MO)
  • Expires 60 days from purchase
  • $1549 Purchase
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