Can you imagine going a day without Google's help in some way?
If you can, you're in the minority.
Every day billions of people rely on Google's wide array of tools, websites, and properties to help them answer questions, research products, and buy stuff.
And as business owners, we get access to all of this data to use to our advantage.
By specifically targeting keywords that you know your customers are already typing in to the search engine, you can position your brand and offer right in front of them.
They're telling Google what they want, and your ad shows up.
How insane and powerful is that?!
I'll answer that for you - it's incredibly powerful and a tool that your business should undoubtedly be taking advantage of.