In addition to the items listed above, each expedition includes (at no additional cost):
Monthly Group Coaching Call - Every month we’ll present a new or upcoming topic that could affect your digital marketing efforts. It could be something on understanding Google Analytics, setting up a retargeting pixel, or how to correctly use chatbots to your advantage.
Red Canoe Elite - you’ll get access to over 100 how-to videos from WordPress to Google Analytics to SEO.
Private Facebook Group - have questions or want to see what similar-minded business owners are doing to succeed? Our secret Facebook group will be a great way for you to learn about new marketing tactics and tricks, plus you’ll make some friends along the trip!
Content Creation - Our highly qualified writers will create x articles a month (see chart above) that will be edited, SEO’d, and published to your website monthly.
Social Content Distribution - Once published, we’ll publish that content to all of your social media channels.
SEO Work - We'll update your site with fresh meta descriptions, titles, heading tags, and any other SEO-related tasks that need to be done. Monthly limits apply. Work done will vary from month to month, but entails the following tasks:
- Monitoring, modifying, and updating page titles, meta descriptions, headings, and other HTML structure-related items
- Identifying and correcting duplicate content issues
- Verifying navigation and UX factors including responsiveness across multiple devices, correct usage of AMP
- Page and site content modifications for keyword ranking
- Utilizing our SEO tools to identify and fix other indexing and ranking-related problems
- Monitoring Google Analytics for positive and negative trends
- Image optimization and appropriate ALT tags
- New and old content internal linking
- Page speed tests and optimization
- Backlink monitoring for 'naturalness' across profile
- Goal setup and reporting in Google Analytics
- Biannual audits to identify outstanding issues
- Fixing broken links, updating and creating redirects
- Submission of disavow file to search engines as needed
End of Month Rankings Report - Monthly reports that show your local keyword rankings, SERPS movements, and phone calls will help you understand how your marketing plan is working. Plus, Google Analytics goals,
Web Maintenance - Need website modifications done? Includes copy, product, or layout modifications. Graphic work extra. Monthly limits apply.
WordPress Care - If you're using WordPress as your website platform, we'll run weekly updates to your core files and plugins so your website is always up to date and protected from hackers.
Offsite Backups - We'll run daily website backups and store them in an offsite location like Amazon S3 or Dropbox. This way your backups are remotely stored and easy to access in the case of website breakage.
Monthly Reviews - A monthly Skype session will include an overview of your current reports, any problems or issues we see coming up, and an opportunity for brainstorming about future ideas, implementations and other projects.
User Testing - Monthly tests using three outside users. We’ll give them specific tasks and see how they interact with your website. We'll use that information to determine next steps and changes.
5 Star Review System - We'll set up and solicit reviews using our one of a kind review system. Learn more here
Call Tracking - We'll set up a unique phone number for your website which will forward to your regular line. This will help you understand how many phone calls the website is generating. Included are x minutes per month.
SERPS Audits - Twice a year we’ll do a total SEO audit of your site and recommend updates and changes to the things that affect your rankings the most.
Local Optimization - Ongoing optimization and tracking of over 100 influential citation websites that improve your local listings, including Yelp, Google Maps & more.
A/B Testing - We’ll mock up multiple versions of a page on your site and run traffic to both, determining a winner. One test per month as determined by our collaboration.
Newsletter - We’ll put together x newsletter(s) and send it out on your company’s behalf. Have special offers or upcoming sales? We’ll get that information in front of your subscribers!
* includes resend in alternate weeks
WMT Monitoring - We’ll monitor your Google and Bing webmaster Tools for crawl errors, sitemap problems and more.
Link Building - Submission of your site to directories, business listings and more. Hours per month.
Link Building Outreach - Two articles will be created each month for publishing on external sites, all linking back to your website and improving your overall domain authority.
Link Building Report - Each month we'll report back on your overall link influence and provide links to new articles and other mentions acquired.
Social Media - We'll build a custom social media presence for you and post daily to a specific network. We'll work with you to determine the best network for your needs.
Messenger Chat Monitoring - Messenger is a super way to communicate with potential customers. We'll install and monitor a custom widget on your website for help with sales, leads, and more.
Facebook Ads Maintenance - We'll maintain, create, modify, and report on your Facebook ad campaign. Up to $5000 in monthly budget/spend.