On October 12, 2007, local Saint Louis company STLBeds launched their first blog post titled ‘Waterbed Sizes’. Right after publishing, the blog did well in the search engines, receiving around 10 visits a week. While that doesn’t seem like much, it was 10 visitors more per week then they had before. It equated to an additional 300 visitors a month, and it was a start.
Through about the first week of April, 2008, that blog post maintained about 10 visitors a week, and then it really lost steam. After 6 months time, the post pretty much became non-existent. With the vast amount of content that is created daily, this occurrence was not unusual.
Now, there are a few reasons for this, including:
- STLBeds wrote a few other blogs around waterbeds, and they became more trafficked (aka popular) than the first one, siphoning traffic away
- Time passed and other pieces of content about waterbed sizes showed up online (see: Google Freshness)
- Over time, with no interaction (comments), the search engines deemed the content to be stale