Why Did You Type That?
How much benefit will SEO add to your business? SEO seems to be half art and half science, and the benefits from your SEO campaign are only as good as the person you hire to optimize your online presence. Your SEO professional needs to understand how to define your target market as well as understand what drives the choices of your market. This quality is what separates fantastic online marketers from the mundane. Does your SEO professional consider the underlying mentalities that drive the actions and choices of your market, or do they just see your target audience as numbers in a keyword or analytics tool?
Keyword research tools are provide invaluable insight into search traffic statistics, and modern online marketers couldn’t do without them. However, they do little to explain why and how users search for the solutions to their problems. Understanding the mentality, psychology, and behavioral patterns of your target market is a powerful tool that can be used to help you rise above the white noise in your industry. Having a better understanding of human behavior as it relates to web searches is crucial knowledge if your business has even a small online presence.
Formulating a Question
Understand that first and foremost, users don’t find themselves in front of a search engine page by happenstance. They pulled up their web browser because they have a concrete, definable problem. Perhaps their problem is boredom and they seek to entertain themselves with the latest version of Candy Crush. Maybe they don’t know how to spell a word, need to locate auto repairs in their local area, need to find an over the counter solution to their health problems, or find local eateries. Essentially, there is a knowledge gap that users are seeking to fill – and they turn to the Internet to solve their problems.