Welcome to another episode of Navigate the Rapids.
In this episode, find out things like:
- How you can craft a message that generates more leads from highly interested prospects
- How applying the 80/20 rule can keep your message on track
- The best way to integrate your message into an email campaign
Tom Ruwitch is a business growth specialist with more than 20 years’ experience helping businesses and individuals thrive using innovative, interactive marketing. He is the founder and president of StoryUp Marketing, an agency that helps businesses tune up their stories so prospects and customers tune in and act.
Prior to establishing StoryUp, Tom founded MarketVolt, a marketing firm that is best known for its powerful, easy-to-use email marketing software. MarketVolt helps businesses implement powerful technology and bright ideas to attract leads, engage prospects, close sales, and maximize retention and referrals. MarketVolt was recently acquired by Benchmark Email which continues to operate and support the software.
At MarketVolt and now StoryUp Marketing, Tom is the lead consultant for clients who seek branding, web site, email, social media, and other marketing guidance. Tom is an experienced web developer, copy-writer, and direct response marketer. He is especially adept at helping businesses coordinate their online and offline marketing efforts. He has experience designing and executing marketing campaigns for small business startups and publicly traded companies.
Tom is a speaker and consultant who appears regularly as a featured presenter at business expos and other events. He writes a monthly marketing column for a business journal in St. Louis, and he is a guest blogger on marketing topics for many online publications.
pssst.... want to be a guest on the show?