Yesterday Google announced that they’ve added the option to put ‘callouts’ on your PPC ads – something that can be quite cool and set your ads apart from the others. Offering free shipping or perhaps a promo code? As long as it’s within their guidelines, you can do it.
There’s something similar to this with the Google Shopping program – called Promotions. You can add a callout to your shopping ads, but these are a little more strict, usually requiring a promo code.
These new callouts are great while they’re new – not many advertisers will implement them quickly, so if you do, you’ll probably stand out a little bit more!
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Want to increase your local business’s online visibility? Tap into local markets with strategic meta tags! By utilizing location-specific keywords in your meta tags, you
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