Yesterday Google announced that they've added the option to put 'callouts' on your PPC ads - something that can be quite cool and set your ads apart from the others. Offering free shipping or perhaps a promo code? As long as it's within their guidelines, you can do it.

There's something similar to this with the Google Shopping program - called Promotions. You can add a callout to your shopping ads, but these are a little more strict, usually requiring a promo code.

These new callouts are great while they're new - not many advertisers will implement them quickly, so if you do, you'll probably stand out a little bit more!

About 

Will Hanke owns Saint Louis' top independent Internet Marketing firm, Red Canoe Media. In addition to helping some of St Louis' most recognizable brands with their online marketing strategy, Will also is an Amazon bestselling author, speaker and teacher.