Keeping your eye on the most popular search engine in the world is paramount to the success of any online business. Late last year and in early 2015, Google had been very calm and quiet – too quiet. We knew we were long overdue for a new overhaul or update that would upset SERP rankings and cause Internet marketers to pull their hair out, but we weren’t sure when it would surface.
As many of you know, last month we were graced with another update to the Google algorithm that was anticipated as being biggest change we have seen in the recent past. In fact, the online community dubbed the mobile update ‘the mobilepocalypse.’ In addition, Google seems to have been making further changes in the month of May. However, first and foremost, we need to take a look at the results from the mobile update from last month.
Repercussions of the Mobile Update – or Lack Thereof
With all the hype and buzz the new mobile update created, many Internet marketers and website administrators were positively shaking in their boots. Such a big change to algorithm was predicted to change and revolutionize the digital marketing landscape – at least that’s what we were told. In the end, it seems that those of us who feared the new update were no more than ‘chicken littles’ fearing that the sky was falling.
As it turns out, the mobile update didn't have as large of an impact as was predicted. This is not the same as saying, however, that it had no impact. Understand that with previous updates, entire web empires seemed to vanish overnight as they lost the vast majority of their organic search traffic. The mobile update, on the other hand, only made small ripples of changes as opposed to a tsunami of ranking upheavals that the other updates had made.