Desktop advertising is quickly becoming a dying art. Though you would currently be remiss should you decide to omit desktop advertising from your Internet marketing campaign, mobile advertising has already overtaken desktop advertising. Globally, the mobile advertising market is almost $70 billion in size. In fact, Facebook made almost 70% of its revenue in 2014 from mobile advertising. That is a gargantuan chunk of their income, and it should be easy to deduce from this statistic just how important mobile advertising is.
The truth is that mobile users don’t always purchase directly from their smartphones and tablets, though. Studies have shown that many users like to shop around online via their smartphones to compare and price products, but some will actually go to a brick and mortar store to actually make the purchase. If your business doesn’t have a brick and mortar location, this is a huge problem because you’re missing out on mobile conversions to your competitors.
There are a lot of mistakes that Internet marketers and business owners frequently make when trying to reach users on a mobile platform. Follow these tips to help improve your mobile conversions.
Maximize Your Use of Video Content
They say that content is king, but as far as mobile platforms are concerned, video content is king. Almost every teen and young adult streams video content on a regular basis, and failing to implement video in your marketing and content strategy is going to hurt your conversions.
Also, people usually prefer video content on mobile devices as opposed to reading. The reason for this is due to the screen size of mobile devices. Sure, you can read just about anything on your smartphone, but it is far easier to watch a video.
However, when most people think of video marketing campaigns, they usually think of ads that were designed by a team of professionals that smaller businesses wouldn’t be able to afford. Cartoons, graphic design, and high-quality cameras may not fit the budget of a small business. Fortunately, there is great news. You don’t need to run high-tech and well-designed ads. Instead, you could utilize content marketing in the form of a video.
And the best part? The video content doesn’t even need to be created by you. By embedding YouTube links, you can take advantage of video content without breaking any laws or regulations.