Facebook is always looking for ways to streamline and improve their user experience, both for individuals and businesses. To stay ahead of the game you need to be aware of all of the recent changes to their advertising platform, or you could be missing out on opportunities to capitalize on obscene amounts of traffic to your site. In June of 2014, Facebook revamped their advertising platform with two new exciting features: multi-product Ads and enhancements to their custom audiences feature. If you aren’t aware of these features, you need to educate yourself quickly if you hope to make any kind of progress with social media advertising.
Facebook Multi-Product Ads
Prior to the multi-product ad update, businesses only had the opportunity to showcase one product at a time per ad. Now Facebook has made its advertising more effective for businesses by allowing them to show 5 products in a single ad. Not only do you now have the ability to set a unique picture and description for each product, but you can also change the link on each product to point to a different product page.
For example, let’s say that you own an online ecommerce site selling custom eye protection and sunglasses. You can now create an image carousel that displays five of your products, all within a single ad.