SEO is an entire market in and of itself, and if you lack SEO knowledge you will need to find an expert. Keep in mind, though, that not all SEO’s were created equally. Some SEO’s seem to throw a variety of common techniques and practices at the wall, just hoping something sticks. Others actually have proven experience helping their clients capture masses of free, organic traffic. Arguably, SEO is more of an art than a science, and you will need to find an SEO that meets certain criteria to get the best ROI on your investment. The following are qualities and conditions you should consider before moving forward.
The first thing you want to look for in an SEO expert that will help your business succeed is experience. This one should be a no-brainer, because experience is often the first thing people consider in any given field. You need to know how long your SEO has been working in this field and if you forget to ask, you might find yourself full of regrets as you hand a green SEO newbie or unqualified college student the reigns to your online marketing campaign.
- Ethical Practices
Ethics and business go hand-in-hand. How many disastrous scenarios have we heard about regarding businesses that tried to cut corners, lie, cheat, or steal? In the end, they always fail and get caught. Strong morals and ethics is the foundation that all successful businesses are built upon. Without strong ethics, even the mightiest corporations will crumble to dust in the blink of an eye, and SEO businesses are no exception.
In the past few years, Google has made a point of identifying websites that engage in unethical practices to work the system for better rankings. They brought the hammer down on websites that spammed links, created worthless content as a means to boost ranking signals, or cheated the Google algorithm with techniques like cloaking (lying to the search engine bots about the content on your site). To find the best SEO, make sure you ask them if they use these techniques.