With the power and ability to make and break businesses at the drop of a hat, Google’s next updates and changes to their algorithm can be frightening. To keep yourself from making Google’s ‘naughty list’ and losing boatloads of organic search traffic, anyone who owns a website needs to stay ahead of the curve by keeping up with the latest updates. Two critical components of their algorithm, Panda and Penguin, have come to be the bane of many websites’ existence.
The algorithm itself is largely core to the success of Google, and as such, there are many behind-the-scenes changes that they want to keep ‘hush-hush.’ Ultimately, Google has the right to make any number of changes to their search engine without reporting them to the general public. They are neither obligated nor forced to disclose their changes and though we may not always know what they changed, the general internet population definitely feels their effects when high ranking pages plummet in the SERP’S seemingly overnight.
The Calm before the Storm
The web community agrees that we are due for another major change to the algorithm, but we have failed to gain any confirmation from Google that any changes have been made or that they will be made in the near future. The last big change to the algorithm happened in December of 2014, when the latest Penguin update was released. However, in January of 2015, everything was calm and quiet.