Contrary to what you may have heard, Google isn’t entirely opposed to the practice and idea of link building. Because of some abusive link building schemes in the past, link building has gotten a bad reputation. While it is true that a 100%, natural and organic back-link is the best, it’s not the only legitimate way to bolster your back-link profile.
The Link-Building Controversy Expands
Following a post on Google’s Portuguese Webmaster Blog on July 6th, a lot of people had misgivings and second thoughts about their online link-building strategies. You should note that recommendations made on webmaster blogs don’t necessarily correlate directly with search engine algorithm ranking signals. All of the best practices that Google posts could be related to ranking signals, but some are purely attempts by Google to clean up the web and discourage unethical behavior that would otherwise take advantage of their algorithm by means of exploitation.
The Biggest No-No’s
There are specific ways you can violate Google’s back-linking policies – and most people who do are already aware that they are infringing upon Google’s guidelines. The three easiest ways to violate their policy is by buying, selling, and trading back-links. This is especially true if you are exchanging, purchasing, or selling back-links in unrelated industries.
But do you think the Google algorithm really has a way to track your online payment activities and then punish your site accordingly if they found that you engaged in dubious activities? What a joke, it is doubtful at best. You should note, however, that I don’t condone people who manipulate the system and sell back-links in an effort to cheat their way to the top.