Fifteen Minutes to Explain SEO

You've been invited to speak at a business luncheon on the topic of SEO/SEM. You have 15 minutes to speak, and then a 5 minute Q&A. You want to get customers, or at least get your point across.

How do you do it? What subjects to you touch on? How do you present it?

About 

Will Hanke owns Saint Louis’ top independent Internet Marketing firm, Red Canoe Media. In addition to helping some of St Louis’ most recognizable brands with their online marketing strategy, Will also is an Amazon bestselling author, speaker and teacher.

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