Navigate the Rapids https://redcanoemedia.com How to Effectively Run and Market Your Small Business Thu, 17 Jan 2019 17:41:01 +0000 en-US hourly 1 https://wordpress.org/?v=5.0.3 Saint Louis Digital Marketing & SEO Experts Will Hanke Will Hanke will@techlh.com will@techlh.com (Will Hanke) Copyright © 2014 Red Canoe Media Helping you Find Your Way Through Online Marketing for Your Small Business Navigate the Rapids http://redcanoemedia.com/wp-content/uploads/powerpress/podcast_itunes_image3-664.jpg https://redcanoemedia.com TV-G St Louis, MO weekly Episode 18: President of Agents and Home Buyers Richard Tocado https://redcanoemedia.com/sos-richard-tocado/ Wed, 16 Jan 2019 10:00:58 +0000 https://redcanoemedia.com/?p=11312 https://redcanoemedia.com/sos-richard-tocado/#respond https://redcanoemedia.com/sos-richard-tocado/feed/ 0 <p>Sink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes. In this episode, find out things like: How Richard is taking an old industry (real estate) and flipping it on its head The email subject line that really blew up his firm How he uses LinkedIn [...]</p> <p>The post <a rel="nofollow" href="https://redcanoemedia.com/sos-richard-tocado/">Episode 18: President of Agents and Home Buyers Richard Tocado</a> appeared first on <a rel="nofollow" href="https://redcanoemedia.com">Red Canoe Media</a>.</p> Sink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes.

In this episode, find out things like:

  • How Richard is taking an old industry (real estate) and flipping it on its head
  • The email subject line that really blew up his firm
  • How he uses LinkedIn to find new customers

Guest Profile

I have been in the mortgage and real estate business since 1999.

Utilizing my experience on both sides of the industry's I developed a way to connect mortgage and real estate professionals. The price point had to be attractive for every loan officer and real estate agent that wanted to participate and subscribe to the site.

I created www.realbrokerconnection.com, where I believe the "solution" is the connection. After several years in both the mortgage and real estate business, I found that it was difficult and time-consuming finding other professionals with the same goals. I learned that there is a need for Mortgage and Real Estate Professionals to have a source to come together, exchange ideas and build productive partnerships. This site does just that! Mortgage Lenders are able to search and find active buyer agents looking to build new lender partnerships. Real Estate Agents are able to search and find lenders that specialize in the purchase market and provide the products and service to cater to their client's needs. Additionally, both Lenders and Real Estate Agents receive 30 days free coaching, lead exchange, and additional online marketing presence.
log in and register then activate your membership today.

Other Notes/Links

To learn more about Richard Tocado visit www.agentsandhomebuyers.com

pssst.... want to be a guest on the show?

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Sink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes. In this episode, find out things like: How Richard is taking an old industry (real estate) and flipping it on its head The email subject line ... Sink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes. In this episode, find out things like: How Richard is taking an old industry (real estate) and flipping it on its head The email subject line that really blew up his firm How he uses LinkedIn […] Will Hanke 31:14 subscribe richard tocado
Episode 17: CEO/Founder of Savvy Coders Elaine Queathem https://redcanoemedia.com/sos-elaine-queathem/ Wed, 02 Jan 2019 10:00:59 +0000 https://redcanoemedia.com/?p=11247 https://redcanoemedia.com/sos-elaine-queathem/#respond https://redcanoemedia.com/sos-elaine-queathem/feed/ 0 <p>Sink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes. In this episode, find out things like: What corporate-world experience spurred her into action How Savvy Coders uses local meetups to promote their brand How Elaine took a new business from zero students to a long [...]</p> <p>The post <a rel="nofollow" href="https://redcanoemedia.com/sos-elaine-queathem/">Episode 17: CEO/Founder of Savvy Coders Elaine Queathem</a> appeared first on <a rel="nofollow" href="https://redcanoemedia.com">Red Canoe Media</a>.</p> Sink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes.

In this episode, find out things like:

  • What corporate-world experience spurred her into action
  • How Savvy Coders uses local meetups to promote their brand
  • How Elaine took a new business from zero students to a long waiting list in just 2 years

Guest Profile

Elaine Queathem is a native of St. Louis and is the CEO and founder of Savvy Coders. Elaine has been involved with technology her entire life, but when she worked for a small software technology firm in 2009, she became acutely aware of the shortage of qualified programming resources which are essential for a small company to grow and thrive. in 2015, she founded Savvy Coders to help people, who have been typically underrepresented in IT to develop those important and sought-after skills. To date, Savvy Coders has graduated over 100 students. Elaine received her undergraduate degree from UMSL and her MBA from Webster University.

Other Notes/Links

To learn more about Savvy Coders visit https://savvycoders.com/

pssst.... want to be a guest on the show?

The post Episode 17: CEO/Founder of Savvy Coders Elaine Queathem appeared first on Red Canoe Media.

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Sink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes. In this episode, find out things like: What corporate-world experience spurred her into action How Savvy Coders uses local meetups to promote ... Sink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes. In this episode, find out things like: What corporate-world experience spurred her into action How Savvy Coders uses local meetups to promote their brand How Elaine took a new business from zero students to a long […] Will Hanke 27:39 subscribe elaine
DigiKnow 77 – A Review of the Big Events From 2019 https://redcanoemedia.com/digi-know-episode-77/ Fri, 14 Dec 2018 15:52:53 +0000 https://redcanoemedia.com/?p=11263 https://redcanoemedia.com/digi-know-episode-77/#respond https://redcanoemedia.com/digi-know-episode-77/feed/ 0 <p>Episode 77 features Kroger's plan on setting up mini-store and in-store bars, major update of Worpress, a big change from LinkedIn, and oh - remember GDPR? Featuring Andrew McCauley (@andymac71) and Will Hanke (@redcanoemedia) Kroger / Store Collaborations Kroger is setting up mini-stores inside Walgreens https://www.cnn.com/2018/12/05/business/kroger-walgreens-mini-stores/index.html Kroger, Whole Foods, and Wegman’s are betting on in-store [...]</p> <p>The post <a rel="nofollow" href="https://redcanoemedia.com/digi-know-episode-77/">DigiKnow 77 – A Review of the Big Events From 2019</a> appeared first on <a rel="nofollow" href="https://redcanoemedia.com">Red Canoe Media</a>.</p> Episode 77 features Kroger's plan on setting up mini-store and in-store bars, major update of Worpress, a big change from LinkedIn, and oh - remember GDPR?

subscribe to our social media news podcastFeaturing Andrew McCauley (@andymac71) and Will Hanke (@redcanoemedia)

Kroger / Store Collaborations

Kroger is setting up mini-stores inside Walgreens
https://www.cnn.com/2018/12/05/business/kroger-walgreens-mini-stores/index.html

Kroger, Whole Foods, and Wegman’s are betting on in-store bars
https://www.vox.com/the-goods/2018/11/30/18116801/kroger-whole-foods-wegmans-grocery-store-bars

Big News From the Past Year

WordPress 5, LinkedIn emails, GDPR, Facebook targeting, and a few other things!

Join Us Next Week for Our 2019 predictions show!

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Episode 77 features Kroger's plan on setting up mini-store and in-store bars, major update of Worpress, a big change from LinkedIn, and oh - remember GDPR? Featuring Andrew McCauley (@andymac71) and Will Hanke (@redcanoemedia) Kroger / Store Collaborat... Episode 77 features Kroger's plan on setting up mini-store and in-store bars, major update of Worpress, a big change from LinkedIn, and oh - remember GDPR? Featuring Andrew McCauley (@andymac71) and Will Hanke (@redcanoemedia) Kroger / Store Collaborations Kroger is setting up mini-stores inside Walgreens https://www.cnn.com/2018/12/05/business/kroger-walgreens-mini-stores/index.html Kroger, Whole Foods, and Wegman’s are betting on in-store […] Will Hanke 22:05 subscribe
Episode 16: Video Specialist Denise Naughton https://redcanoemedia.com/sos-denise-naughton/ Wed, 26 Sep 2018 11:00:56 +0000 https://redcanoemedia.com/?p=10976 https://redcanoemedia.com/sos-denise-naughton/#respond https://redcanoemedia.com/sos-denise-naughton/feed/ 0 <p>Sink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes. In this episode, find out things like: How Denise started a new business to promote her other business. A few tips on using Facebook Live to get your brand more exposure. How to leverage 'behind the [...]</p> <p>The post <a rel="nofollow" href="https://redcanoemedia.com/sos-denise-naughton/">Episode 16: Video Specialist Denise Naughton</a> appeared first on <a rel="nofollow" href="https://redcanoemedia.com">Red Canoe Media</a>.</p> Sink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes.

In this episode, find out things like:

  • How Denise started a new business to promote her other business.
  • A few tips on using Facebook Live to get your brand more exposure.
  • How to leverage 'behind the scenes' videos to boost your engagement.
  • The difference between video used for social media vs your website.

Guest Profile:

Denise Naughton is an Emmy winning producer with a diverse background in video production. In addition to producing thousands of hours of television, Denise has created 3 television shows, multiple 1-hour national television specials and viral social media videos.

Denise takes all of her broadcast knowledge and translates it into social media, helping business owners connect with customers to drive sales through organic reach.

Other Notes/Links

To learn more about Denise Naughton

visit: www.BrandYouMedia.net

pssst.... want to be a guest on the show?

The post Episode 16: Video Specialist Denise Naughton appeared first on Red Canoe Media.

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Sink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes. In this episode, find out things like: How Denise started a new business to promote her other business. Sink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes. In this episode, find out things like: How Denise started a new business to promote her other business. A few tips on using Facebook Live to get your brand more exposure. How to leverage 'behind the […] Will Hanke 30:40 subscribe Denise-headshot
Episode 15: Business and Financial Consultant Jim Mosquera https://redcanoemedia.com/sos-jim-mosquera/ Wed, 12 Sep 2018 10:00:56 +0000 https://redcanoemedia.com/?p=10971 https://redcanoemedia.com/sos-jim-mosquera/#comments https://redcanoemedia.com/sos-jim-mosquera/feed/ 1 <p>Sink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes. In this episode, find out things like: How Jim leverages his experiences in the corporate world to help small businesses What groups Jim thinks have worked well to grow his referral network Which ONE online strategy [...]</p> <p>The post <a rel="nofollow" href="https://redcanoemedia.com/sos-jim-mosquera/">Episode 15: Business and Financial Consultant Jim Mosquera</a> appeared first on <a rel="nofollow" href="https://redcanoemedia.com">Red Canoe Media</a>.</p> Sink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes.

In this episode, find out things like:

  • How Jim leverages his experiences in the corporate world to help small businesses
  • What groups Jim thinks have worked well to grow his referral network
  • Which ONE online strategy has worked the best for Jim (hint: you're listening to one now)
  • How Jim leverages his competitors to his advantage

Guest Profile:

Born in Panama City, Panama, he spent his formative years in Panama City and St. Louis, Missouri. He graduated near the top of his class from the University of Missouri-Columbia with Master’s and Bachelor’s degrees in Industrial Engineering. His Master’s thesis focused on operations research and computer simulation.

After graduation, he studied economics and the markets. He worked in telecommunications serving in a variety of roles including engineering, sales, sales support, product development, and training. In 2004, he received a patent for a software application he developed with a colleague.

Jim's a Principal at Sentinel Consulting, a business restructuring and alternative finance firm. He also operates the economic and financial website called The Sentinel. He contributes financial and economic articles to various publications.

He's a published author of fiction and non-fiction and a business professional. His non-fiction work will make you understand why the proposed solutions for our problems will not work. His fictional work is so realistic, it will make you wonder if such stories are possible. He wants people to understand the world around them and think for themselves.

Other Notes/Links

To learn more about Jim Mosquera

Jim's site: www.SentinelConsulting.biz

pssst.... want to be a guest on the show?

The post Episode 15: Business and Financial Consultant Jim Mosquera appeared first on Red Canoe Media.

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Sink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes. In this episode, find out things like: How Jim leverages his experiences in the corporate world to help small businesses What groups Jim think... Sink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes. In this episode, find out things like: How Jim leverages his experiences in the corporate world to help small businesses What groups Jim thinks have worked well to grow his referral network Which ONE online strategy […] Will Hanke 34:51 subscribe OLYMPUS DIGITAL CAMERA OLYMPUS DIGITAL CAMERA
DigiKnow 76 – Guest Derek Chew, Amazon Tweeting, Instagram Shopping https://redcanoemedia.com/digi-know-episode-76/ Fri, 07 Sep 2018 21:25:29 +0000 https://redcanoemedia.com/?p=11002 https://redcanoemedia.com/digi-know-episode-76/#respond https://redcanoemedia.com/digi-know-episode-76/feed/ 0 <p>Episode 76 features our first guest contributor Derek Chew! From working at LegalZoom to doing SEO for Yahoo! Derek is a veteran in the digital marketing world. Now with his own agency Full Moon Digital, Derek's insight to this week's news adds a great twist to our podcast. Featuring Andrew McCauley (@andymac71), Will Hanke (@redcanoemedia), [...]</p> <p>The post <a rel="nofollow" href="https://redcanoemedia.com/digi-know-episode-76/">DigiKnow 76 – Guest Derek Chew, Amazon Tweeting, Instagram Shopping</a> appeared first on <a rel="nofollow" href="https://redcanoemedia.com">Red Canoe Media</a>.</p> Episode 76 features our first guest contributor Derek Chew! From working at LegalZoom to doing SEO for Yahoo! Derek is a veteran in the digital marketing world. Now with his own agency Full Moon Digital, Derek's insight to this week's news adds a great twist to our podcast.

subscribe to our social media news podcastFeaturing Andrew McCauley (@andymac71), Will Hanke (@redcanoemedia), and guest Derek Chew (@fmdagency)

Social Media News:

Amazon

Amazon is paying employees to tweet nice things about its warehouses
https://www.digitaltrends.com/home/amazon-paying-people-to-tweet-about-warehouse-working-conditions/

Facebook

Are Facebook, Instagram taking a Labor Day break? Users report downtime globally
https://www.yahoo.com/news/facebook-instagram-taking-labor-day-233008578.html

New deal suggests Facebook is looking to add sweet interactive tools for Live
https://techcrunch.com/2018/08/13/facebook-vidpresso/

To Recommend or Not to Recommend: Why Businesses Will Benefit from Facebook Review Changes
https://www.adweek.com/digital/to-recommend-or-not-to-recommend-why-businesses-will-benefit-from-facebook-review-changes/

Instagram

College students — Instagram is testing a new feature that’s just for you
https://money.cnn.com/2018/08/24/technology/instagram-college-community-feature/index.html

Instagram Just Added A Verification Request Form And New Security Features. Here's How To Apply.
https://www.forbes.com/sites/jessedamiani/2018/08/28/instagram-just-added-a-verification-request-form-and-new-security-features-heres-how-to-apply/

Instagram said to be prepping a stand-alone shopping app
https://marketingland.com/instagram-rumored-to-be-making-further-moves-into-e-commerce-with-a-standalone-shopping-app-247479

Instagram Is Reportedly Developing a New App Dedicated to Shopping
https://www.adweek.com/digital/instagram-is-reportedly-developing-a-new-app-dedicated-to-shopping/

LinkedIn

LinkedIn Overhauled the Reporting Experience in Its Campaign Manager
https://www.adweek.com/digital/linkedin-overhauled-the-reporting-experience-in-its-campaign-manager/

LinkedIn Adds New Job Listing Tools, Including Option to Search by Remote Working Opportunities
https://www.socialmediatoday.com/news/linkedin-adds-new-job-listing-tools-including-option-to-search-by-remote-w/530741/

Snapchat

Snap's Spectacles 2 can take stills and don't mind the rain
https://www.digitaltrends.com/mobile/snapchat-spectacles-2-news/

Twitter

Twitter tests suggestions on people to unfollow for when your timeline is too much
https://mashable.com/article/twitter-unfollow-suggestions-button/

Vimeo

Vimeo thinks regular stock video stinks, launches alternative for creatives
https://venturebeat.com/2018/09/05/vimeo-launches-stock-video-marketplace-starting-at-79-per-clip/

YouTube

YouTube expands unskippable ads to more creators
https://www.digitaltrends.com/news/unskipable-ads-youtube/

Misc

New Study Finds Teens and Parents are Concerned About Excessive Social Media Usage
https://www.socialmediatoday.com/news/new-study-finds-teens-and-parents-are-concerned-about-excessive-social-medi/530837/

The post DigiKnow 76 – Guest Derek Chew, Amazon Tweeting, Instagram Shopping appeared first on Red Canoe Media.

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Episode 76 features our first guest contributor Derek Chew! From working at LegalZoom to doing SEO for Yahoo! Derek is a veteran in the digital marketing world. Now with his own agency Full Moon Digital, Derek's insight to this week's news adds a great... Episode 76 features our first guest contributor Derek Chew! From working at LegalZoom to doing SEO for Yahoo! Derek is a veteran in the digital marketing world. Now with his own agency Full Moon Digital, Derek's insight to this week's news adds a great twist to our podcast. Featuring Andrew McCauley (@andymac71), Will Hanke (@redcanoemedia), […] Will Hanke 22:35 subscribe