Did you know that over 95% of people that access the internet have an email address (or five)?

Did you know that around 90% of those people compulsively check their email multiple times a day?

The truth is out – email marketing remains one of the best and most widely opened/accepted forms of marketing.

In this episode I talked with Tom Ruwitch from MarketVolt, a terrific email service provider located in Saint Louis, Missouri.  Tom shares some terrific tips and secrets about email marketing and segmenting your list for better overall results.

You’ll Learn

  • If email is a dead & obsolete technology
  • What is an ESP and why you should use one
  • Some keys to a successful email marketing campaign
  • Mistakes you should try to avoid when putting together an email campaign
  • How B2C and B2B businesses use email marketing differently
  • How to ‘Market to the Maybes’
  • What Tom means by ‘Separating prospects from suspects’

BONUS Video Footage for Red Canoe Elite Members:

  • The big question – when is the best time to send an email or newsletter for the best response & engagement?
  • Which days work best for various industries
  • Advanced strategies for planning an email campaign
  • How to keep customers engaged, even if they only buy from you in very long cycles (years!)
  • NOTE: Bonus content starts at 36:44

Links Mentioned in This Episode

Tom RuwitchAbout Tom Ruwitch

Tom Ruwitch  is a business growth specialist with nearly 20 years’ experience helping businesses and individuals thrive using innovative, interactive marketing. He is the founder and president of MarketVolt, a marketing firm that is best known for its powerful, easy-to-use email marketing software. MarketVolt helps businesses implement powerful technology and bright ideas to attract leads, engage prospects, close sales, and maximize retention and referrals.
Tom has helped to establish MarketVolt as one of the midwest’s leading interactive technology and marketing firms. He serves as the company’s lead consultant for clients who seek web site, email, social media, and other marketing guidance. Tom is an experienced web developer, copy-writer, and direct response marketer. He is especially adept at helping businesses coordinate their online and offline marketing efforts. He has experience designing and executing marketing campaigns for small business startups and publicly traded companies.

Tom is a speaker and consultant who appears regularly as a featured presenter at business expos and other events. He writes a monthly marketing column for a business journal in St. Louis, and he is a guest blogger on marketing topics for many online publications.


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