Podcast: Play in new window | Download (Duration: 21:55 — 20.1MB)
Subscribe: Apple Podcasts | RSS | More
Episode 62 features LinkedIn video ads, Pinterest self service system, and a look into the Google, Walmart, & Target alliance to take on Amazon
Featuring Andrew McCauley (@andymac71) and Will Hanke (@redcanoemedia)
Show Notes
Video Ads Are Finally Coming to LinkedIn
http://www.adweek.com/digital/video-ads-are-finally-coming-to-linkedin/
LinkedIn launches autoplay mobile video ads
LinkedIn is rolling out Snapchat-style geofilters for events and conferences
Brands of All Sizes Can Now Run Search Ads on Pinterest
http://www.adweek.com/digital/brands-of-all-sizes-can-now-run-search-ads-on-pinterest/
Pinterest Introduces Self-Serve Search Ad Platform With Autotargeting
PayPal
You can now PayPal friends in Messenger and get help via chat
Snapchat
Snapchat Context Cards Are About to Bring a Lot More Information to Snaps
https://techcrunch.com/2017/10/10/snapchats-new-context-cards-use-snaps-for-spontaneous-discovery/
Snapchat Is Twice as Popular as Instagram When It Comes to Teens’ Favorite Social Apps
http://www.media-marketing.com/en/news/snapchat-is-twice-as-popular-as-instagram-among-us-teens/
Twitter Users Will Soon Be Able to Bookmark Tweets and Save Them for Later
https://www.theverge.com/tech/2017/10/10/16453776/twitter-bookmark-tweets-save-for-later
What’s Happening Now? Twitter Will Let Its iOS and Android Users Know
Twitter for Apple TV Users Can Now Link Their iPhones, iPads
http://www.adweek.com/digital/twitter-for-apple-tv-update-iphone-ipad/
Twitter adds a new feature that puts sports updates at the top of your timeline
Twitter Is Approaching Profitability for the First Time After Exceeding Q3 Expectations
http://www.adweek.com/digital/twitter-gains-4-million-users-in-q3-but-overall-ad-revenue-is-down/
YouTube
YouTube Advertising: New Research and Insights for Marketers
https://www.socialmediaexaminer.com/youtube-advertising-research-insights-marketers/
Walmart
Walmart and Target Are Banding With Google to Take on Amazon
http://www.adweek.com/digital/walmart-and-target-are-banding-with-google-to-take-on-amazon/
Walmart Challenges Amazon, Launches Grocery Line With Jet.com
Other
4 Things Marketers Should Know About the FTC’s Latest Crackdown on Influencer-Driven Social Media
https://www.ftcguardian.com/articles/4-things-marketers-should-know-about-the-ftcs-latest-crackdown-on-influencer-driven-social-media/
Two-Person Instagram Live Video: What Marketers Need to Know
https://www.socialmediaexaminer.com/two-person-instagram-live-video/
A Giant New Billboard in London Knows What Car You Drive, and Even How You’re Feeling