DigiKnow Episode 62 – Donut Pop Up Shows, Video Ads, & Taking on Amazon

Episode 62 features LinkedIn video ads, Pinterest self service system, and a look into the Google, Walmart, & Target alliance to take on Amazon

subscribeFeaturing Andrew McCauley (@andymac71) and Will Hanke (@redcanoemedia)

Show Notes

LinkedIn

Video Ads Are Finally Coming to LinkedIn
http://www.adweek.com/digital/video-ads-are-finally-coming-to-linkedin/

LinkedIn launches autoplay mobile video ads

http://snip.ly/kqey0

LinkedIn is rolling out Snapchat-style geofilters for events and conferences

http://snip.ly/6a45h

Pinterest

Brands of All Sizes Can Now Run Search Ads on Pinterest

http://www.adweek.com/digital/brands-of-all-sizes-can-now-run-search-ads-on-pinterest/

Pinterest Introduces Self-Serve Search Ad Platform With Autotargeting

http://snip.ly/c9od6

PayPal

You can now PayPal friends in Messenger and get help via chat

http://snip.ly/h92u3

Snapchat

Snapchat Context Cards Are About to Bring a Lot More Information to Snaps

https://techcrunch.com/2017/10/10/snapchats-new-context-cards-use-snaps-for-spontaneous-discovery/

Snapchat Is Twice as Popular as Instagram When It Comes to Teens’ Favorite Social Apps

http://www.media-marketing.com/en/news/snapchat-is-twice-as-popular-as-instagram-among-us-teens/

Twitter

Twitter Users Will Soon Be Able to Bookmark Tweets and Save Them for Later

https://www.theverge.com/tech/2017/10/10/16453776/twitter-bookmark-tweets-save-for-later

What’s Happening Now? Twitter Will Let Its iOS and Android Users Know

https://techcrunch.com/2017/10/10/twitter-launches-happening-now-to-showcase-tweets-about-events-starting-with-sports/

Twitter for Apple TV Users Can Now Link Their iPhones, iPads

http://www.adweek.com/digital/twitter-for-apple-tv-update-iphone-ipad/

Twitter adds a new feature that puts sports updates at the top of your timeline

http://snip.ly/npag9

Twitter Is Approaching Profitability for the First Time After Exceeding Q3 Expectations

http://www.adweek.com/digital/twitter-gains-4-million-users-in-q3-but-overall-ad-revenue-is-down/

YouTube

YouTube Advertising: New Research and Insights for Marketers

https://www.socialmediaexaminer.com/youtube-advertising-research-insights-marketers/

Walmart

Walmart and Target Are Banding With Google to Take on Amazon

http://www.adweek.com/digital/walmart-and-target-are-banding-with-google-to-take-on-amazon/

Walmart Challenges Amazon, Launches Grocery Line With Jet.com

http://snip.ly/2k08r

Other

4 Things Marketers Should Know About the FTC’s Latest Crackdown on Influencer-Driven Social Media

https://www.ftcguardian.com/articles/4-things-marketers-should-know-about-the-ftcs-latest-crackdown-on-influencer-driven-social-media/
Two-Person Instagram Live Video: What Marketers Need to Know

https://www.socialmediaexaminer.com/two-person-instagram-live-video/

A Giant New Billboard in London Knows What Car You Drive, and Even How You’re Feeling

http://www.adweek.com/creativity/a-giant-new-billboard-in-london-knows-what-car-you-drive-and-even-how-youre-feeling/

About 

Amber Hanke is a Digital Marketing Specialist for Red Canoe Media. She attends school at the University of Missouri - St. Louis and her major is Business Management. Amber is a certified Social & Community Manager.

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