Digi Know Episode 36 – Advertising Platforms for Everyone!

Episode 36 is full of news about advertising platforms - changes on old ones and a bunch of new players in the field. So pretty much, you can advertise anywhere now! We break down the news plus some other cool automation-related things that are going on.

Featuring Andrew McCauley (@andymac71) and Will Hanke (@redcanoemedia)

subscribeShow Notes

Apps of the Week

Will: Zapier

Andrew: IFTTT

Big News/Week

FB Pressuring advertisers to speed up mobile landing pages

http://marketingland.com/facebook-pressures-advertisers-cut-mobile-page-load-speeds-itll-cut-reach-190045

Apple

Apple to start removing old/outdated apps
http://arstechnica.com/apple/2016/09/apple-promises-to-clean-up-the-app-store-by-removing-old-outdated-apps/

iPhone Keynote Sept 7
http://www.apple.com/apple-events/september-2016/

Pinterest

Pinterest Debuts Engagement Retargeting, Enhances Visitor Retargeting
http://www.adweek.com/socialtimes/pinterest-debuts-engagement-retargeting-enhances-visitor-retargeting/644247

Google

G taking nest engineers to work on automated home
http://www.theverge.com/2016/8/30/12716326/alphabet-google-home-nest-developers-smart-home

Google expands ‘Waze’ (Uber like service) to all of San Fran
http://www.recode.net/2016/8/30/12716128/google-carpooling-pilot-ride-sharing-waze-uber

Snapchat

SnapChat to Offer Advertisers Behavioral Targeting
http://www.webpronews.com/snapchat-offer-advertisers-behavioral-targeting-2016-08/

Periscope

Periscope will now feature sponsored live video broadcasts
http://mashable.com/2016/09/01/twitter-periscope-sponsor/?utm_cid=Mash-Prod-RSS-Feedburner-All-Partial#fAeGLvZ0muqk

Facebook

FB announces instant video
http://newsroom.fb.com/news/2016/09/bring-your-messenger-conversations-to-life-with-instant-video/

FB Changes Offers Experience
https://www.facebook.com/business/news/new-and-improved-facebook-offers

Facebook Displaying Vertical Videos in Mobile News Feed
http://www.adweek.com/socialtimes/vertical-videos-mobile-news-feed/644082

Instagram

You can now zoom in on pics
https://www.instagram.com/p/BJxv5WthYas/

11 brands already using Instagram zoom feature
http://www.adweek.com/news/technology/these-11-brands-are-already-using-instagram-s-new-zoom-feature-173253

Instagram will soon suggest Stories from people you don't follow
http://mashable.com/2016/08/29/instagram-stories-suggested-users/?utm_cid=Mash-Prod-RSS-Feedburner-All-Partial#vUC53fE_M5qP

Twitter

Twitter now offering revenue share on pre-roll ads
http://adexchanger.com/ad-exchange-news/wednesday-08312016/

FlipBoard

Flipboard now offering programatic ads
http://adexchanger.com/ad-exchange-news/wednesday-08312016/

Amazon

Amazon, IBM and other tech giants will pay you to create bots
http://venturebeat.com/2016/08/30/amazon-ibm-and-other-tech-giants-want-to-pay-you-to-create-bots/

What’s Going on?

Will: 6 Week Social Media Challenge

Andrew: Content webinar

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