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Episode 36 is full of news about advertising platforms – changes on old ones and a bunch of new players in the field. So pretty much, you can advertise anywhere now! We break down the news plus some other cool automation-related things that are going on.
Featuring Andrew McCauley (@andymac71) and Will Hanke (@redcanoemedia)
Show NotesWill: Zapier
Andrew: IFTTT
FB Pressuring advertisers to speed up mobile landing pages
Apple to start removing old/outdated apps
http://arstechnica.com/apple/2016/09/apple-promises-to-clean-up-the-app-store-by-removing-old-outdated-apps/
iPhone Keynote Sept 7
http://www.apple.com/apple-events/september-2016/
Pinterest Debuts Engagement Retargeting, Enhances Visitor Retargeting
http://www.adweek.com/socialtimes/pinterest-debuts-engagement-retargeting-enhances-visitor-retargeting/644247
G taking nest engineers to work on automated home
http://www.theverge.com/2016/8/30/12716326/alphabet-google-home-nest-developers-smart-home
Google expands ‘Waze’ (Uber like service) to all of San Fran
http://www.recode.net/2016/8/30/12716128/google-carpooling-pilot-ride-sharing-waze-uber
SnapChat to Offer Advertisers Behavioral Targeting
http://www.webpronews.com/snapchat-offer-advertisers-behavioral-targeting-2016-08/
Periscope will now feature sponsored live video broadcasts
http://mashable.com/2016/09/01/twitter-periscope-sponsor/?utm_cid=Mash-Prod-RSS-Feedburner-All-Partial#fAeGLvZ0muqk
FB announces instant video
http://newsroom.fb.com/news/2016/09/bring-your-messenger-conversations-to-life-with-instant-video/
FB Changes Offers Experience
https://www.facebook.com/business/news/new-and-improved-facebook-offers
Facebook Displaying Vertical Videos in Mobile News Feed
http://www.adweek.com/socialtimes/vertical-videos-mobile-news-feed/644082
You can now zoom in on pics
https://www.instagram.com/p/BJxv5WthYas/
11 brands already using Instagram zoom feature
http://www.adweek.com/news/technology/these-11-brands-are-already-using-instagram-s-new-zoom-feature-173253
Instagram will soon suggest Stories from people you don’t follow
http://mashable.com/2016/08/29/instagram-stories-suggested-users/?utm_cid=Mash-Prod-RSS-Feedburner-All-Partial#vUC53fE_M5qP
Twitter now offering revenue share on pre-roll ads
http://adexchanger.com/ad-exchange-news/wednesday-08312016/
Flipboard now offering programatic ads
http://adexchanger.com/ad-exchange-news/wednesday-08312016/
Amazon, IBM and other tech giants will pay you to create bots
http://venturebeat.com/2016/08/30/amazon-ibm-and-other-tech-giants-want-to-pay-you-to-create-bots/
Will: 6 Week Social Media Challenge
Andrew:
In today’s world, a business’s reputation can make or break its success. With the power of social media and online review platforms, negative feedback can
Are you tired of the same old advice on how to acquire customers on Social Media? You know the drill: define your target audience, optimize
With over 3.5 billion active users combined, Facebook and Instagram have established themselves as essential social media platforms for businesses looking to engage with their
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