Digi Know Episode 36 – Advertising Platforms for Everyone!

Episode 36 is full of news about advertising platforms - changes on old ones and a bunch of new players in the field. So pretty much, you can advertise anywhere now! We break down the news plus some other cool automation-related things that are going on.

Featuring Andrew McCauley (@andymac71) and Will Hanke (@redcanoemedia)

subscribeShow Notes

Apps of the Week

Will: Zapier

Andrew: IFTTT

Big News/Week

FB Pressuring advertisers to speed up mobile landing pages

http://marketingland.com/facebook-pressures-advertisers-cut-mobile-page-load-speeds-itll-cut-reach-190045

Apple

Apple to start removing old/outdated apps
http://arstechnica.com/apple/2016/09/apple-promises-to-clean-up-the-app-store-by-removing-old-outdated-apps/

iPhone Keynote Sept 7
http://www.apple.com/apple-events/september-2016/

Pinterest

Pinterest Debuts Engagement Retargeting, Enhances Visitor Retargeting
http://www.adweek.com/socialtimes/pinterest-debuts-engagement-retargeting-enhances-visitor-retargeting/644247

Google

G taking nest engineers to work on automated home
http://www.theverge.com/2016/8/30/12716326/alphabet-google-home-nest-developers-smart-home

Google expands ‘Waze’ (Uber like service) to all of San Fran
http://www.recode.net/2016/8/30/12716128/google-carpooling-pilot-ride-sharing-waze-uber

Snapchat

SnapChat to Offer Advertisers Behavioral Targeting
http://www.webpronews.com/snapchat-offer-advertisers-behavioral-targeting-2016-08/

Periscope

Periscope will now feature sponsored live video broadcasts
http://mashable.com/2016/09/01/twitter-periscope-sponsor/?utm_cid=Mash-Prod-RSS-Feedburner-All-Partial#fAeGLvZ0muqk

Facebook

FB announces instant video
http://newsroom.fb.com/news/2016/09/bring-your-messenger-conversations-to-life-with-instant-video/

FB Changes Offers Experience
https://www.facebook.com/business/news/new-and-improved-facebook-offers

Facebook Displaying Vertical Videos in Mobile News Feed
http://www.adweek.com/socialtimes/vertical-videos-mobile-news-feed/644082

Instagram

You can now zoom in on pics
https://www.instagram.com/p/BJxv5WthYas/

11 brands already using Instagram zoom feature
http://www.adweek.com/news/technology/these-11-brands-are-already-using-instagram-s-new-zoom-feature-173253

Instagram will soon suggest Stories from people you don't follow
http://mashable.com/2016/08/29/instagram-stories-suggested-users/?utm_cid=Mash-Prod-RSS-Feedburner-All-Partial#vUC53fE_M5qP

Twitter

Twitter now offering revenue share on pre-roll ads
http://adexchanger.com/ad-exchange-news/wednesday-08312016/

FlipBoard

Flipboard now offering programatic ads
http://adexchanger.com/ad-exchange-news/wednesday-08312016/

Amazon

Amazon, IBM and other tech giants will pay you to create bots
http://venturebeat.com/2016/08/30/amazon-ibm-and-other-tech-giants-want-to-pay-you-to-create-bots/

What’s Going on?

Will: 6 Week Social Media Challenge

Andrew: Content webinar

About 

Will Hanke owns Saint Louis' top independent Internet Marketing firm, Red Canoe Media. In addition to helping some of St Louis' most recognizable brands with their online marketing strategy, Will also is an Amazon bestselling author, speaker and teacher.

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