Digi Know 30 – Pokemon Go, Facebook & Snapchat

Podcast: Play in new window | Download (Duration: 30:10 — 27.6MB)

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Featuring Andrew McCauley (@andymac71) and Will Hanke (@redcanoemedia)

In episode 30 of the podcast, Andrew and Will introduce a new segment on cool tools, chat about the Pokemon Go phenomenon (and how marketing ties in), then go through some Facebook ans Snapchat changes. Plus, a little info on holiday sales (yeah, you read that right).

Show Notes

New Tools

• Twitter Engage
• Google Express

Big News Event of the Week – Pokemon Go

People spending more time on Pokemon Go than Facebook and Snapchat
http://mashable.com/2016/07/13/pokemon-go-used-more-than-facebook/#YeWBKmogoOqc

TMobile offers free Pokemon data for one year
http://www.pcworld.com/article/3095951/mobile/t-mobile-offers-free-pok-mon-go-data-for-a-year-but-not-everyone-is-happy-about-it.html

• Several bodies found by Pokemon players
• Churches signing up as Poke Stops
• Kid hits tree playing pokemon while driving
• 2 guys fall off a cliff playing pokemon

PG developer says ads are coming, some shops already LUREing gamers in
https://www.washingtonpost.com/news/the-switch/wp/2016/07/14/pokemon-go-makes-a-change-to-make-even-more-money/

Facebook

FB Instant articles now on Messenger
http://mashable.com/2016/07/14/facebook-instant-articles-messenger/#VXjyUZbOLqqW

FB now has over 11,000 bots
http://mashable.com/2016/07/01/facebook-messenger-11000-bots/#dCh6MPJ8TPqR

FB can now translate your posts into other languages
http://mashable.com/2016/07/01/facebook-post-in-multiple-languages/#E3afHrFRigqQ

Snapchat

SnapChat introduces Memories, where you can save & share old photos
http://mashable.com/2016/07/06/snapchat-memories/#n9bOmKjyTsqu

Other, Misc

Holiday Marketing: Taking some cues from 2015 trends
http://marketingland.com/holiday-marketing-take-cues-2015-trends-183194