Do you want to increase website traffic, subscribers, and ultimately sales?
Of course you do...
...as does every other marketing professional and business that generates any portion of their revenues online. And just about every competent website administrator has already heard of content marketing, if they haven’t already taken action by creating and distributing content.
But I’ve got news for you: it doesn’t happen overnight! Rome wasn’t built in a day, and despite what you may have heard, content marketing isn’t as easy as creating content, clicking that lucrative “share” button, and watching website traffic (and profits) hockey-stick into the stratosphere.
Unfortunately, a lot of people suffer from the misconception that gargantuan sales increases can happen overnight, and that each of their posts is going to go viral.
Today we are going to take a closer look at what Rand Fishkin, founder and former CEO of Moz, thinks about the subject. Let's see what he has to say:
The first good point he makes in the video is the misconception that many marketers hold, whereby the only point of content is to inspire readers and digesters of your content to make a purchase.
Au contraire, mon frere! There are many ancillary benefits of content marketing that don’t equate to sales on day one. Rand does a good job of breaking this erroneous mentality into three easy steps as follows:
- Trying to create visually appealing content with amazing graphics, imagery, layout, etc.
- Share the aforementioned amazing content on social media platforms such as Twitter, Facebook, and other popular platforms.
- The expectation that hordes of visitors are going to make purchases or subscriptions to a service.
Look, I get it, we’ve all had pipe dreams of striking it rich by making a massive impact overnight. But the honest truth is that there’s a lot more to content marketing than meets the eyes of most business owners.
Rand, however, makes a fantastic point. Before you can find success, you need to reiterate steps 1 and 2 many, many times before you get good at the process.