Creating content is no easy task, yet it's a necessity to set yourself apart online. There are so many things to consider that sometimes we forget the little things.
Business owners (or the marketers they hire) are constantly asking themselves questions like, “Does my content fulfill a need? Does it add value? Is it relevant, topical, and unique?”
These tools will help make sure that you avoid mistakes that are overlooked because you were focused on other areas of your content creation as well as help you save time.
Oh, and did I mention that they’re free?
Though some of these services do offer paid subscriptions for additional features, they all have a free version that will aid your content marketing efforts.
Grammar typically isn’t anyone’s favorite subject – even among writers. A lot of people suffer from bad grammar practices and habits.
If you don’t believe me, just take a look through your Facebook feed and look at all the misused commas, sentence fragments, and the number of times people have misused the word “your” when they really meant “you’re.” Ah, but why just use a text editor like Microsoft Word, you ask? Well, even though text editors have become incredibly sophisticated and advanced, the underlying grammar and language algorithms have some gaps to fill.
This is where Grammarly excels by finding grammar and spelling mistakes that a word processor may miss. What’s even better is that it works with your browser, so you can edit text on forums and in WordPress!
The Idea Generator
Though it shouldn’t be used for every piece of content you create, the Portent’s Idea Generator helps to cure writer’s block and those times when you just can’t seem to think of a good idea. Some people are just more analytical thinkers than they are creative thinkers, and this tool will certainly help get the creative juices flowing. Also, remember that the ideas it generates aren’t necessarily to be taken at face value. In fact, most of them will need considerable fine-tuning, but hey, it’s really just a jumping off point to get things started.
Are you still stuck, even after using the previous idea generator? Then Buzzsumo may be the next tool you should try out. It was created to help people see and digest the largest trending topics on the Internet, so you’ll know beforehand whether or not there is a lot of hype in the topic you want to write about. Not only will you be able to save time by eliminating content ideas that aren’t very popular, but you’ll also be able to see what types of content are getting the most shares, like, and activity. If you don’t know whats trending in your industry, it might be time to check out Buzzsumo.
They say that you shouldn’t ever judge a book by its cover, but that’s exactly what everyone does. And your headline is really like your articles cover. The better it is, the more attention you’ll grab. But how do you know if your headlines are up to scratch? Simple, just use co-schedule’s headline analyzer. They’ve compiled research that plays a key role in their algorithm. Remember, it doesn’t matter if you’re the best writer in the world if no one reads your work!
If This Then That (IFTTT)
It takes a lot of tedious work to make sure that all of your content gets delivered to the right social media platforms and marketing channels. Fortunately, IFFT makes it a lot easier to automate your sharing and content delivery efforts. However, note that this tool is incredibly flexible at automating different application processes, and they have an entire archive of recipes that help increase efficiency and productivity with different types of tracks. More particularly, you may want to take advantage of these social media recipes.
The Hemingway Editor
It takes a fair amount of insight to craft content that is easily readable and understandable by your audience. Unfortunately, it can be easy to get carried away and slip in some jargon, phrases, or words that aren’t readily accepted and digested by your visitors. The good news is that the Hemingway Editor will help you create concise, easily readable content by identifying words and phrases that are too complicated. Just remember that the easier it is to digest your content, the more likely it will be understood and shared on social media.
Automation will do wonders for your productivity, especially in the realm of social media. After you have created your content, it’s tough making sure that the content is shared on every social media platform at the optimal time. Fortunately, Buffer does all the heavy lifting for you by allowing you to schedule the time and date that you want your post to go live. The free version is a little watered down, but the paid version will help you use more than one social media account on multiple platforms.
Images are a naturally integral part of quality content that help stimulate the audience’s mind. The problem is that you’ll notice a lot of people in the same niche or industry use the same free photos. However, Canva will help you stand out from the crowd by letting you create your own unique images. Even if you’re not a designer, you can still take advantage of this service.
Buffer (mentioned above) also has a product called Pablo that does some similar yet slightly different things. Both are worth checking out.
Though infographics aren’t as popular as they once were, many marketers and website administrators still use them as a fresh and unique way to convey different statistics and data. And no, you certainly don’t need to be a design professional to use their service, either. Instead, Easel.ly makes it simple for even novices to create quality visual content to differentiate their websites and content from their competitors.