If you own or operate a small business, it’s pretty darn tough to know where you should start with marketing. After all, there seems to be thousands of options. Everything from ads in local new papers to billboards, the options go on and on. But if you’re like most other small businesses, you’re working with a limited budget. Don’t worry – this is fairly typical of small businesses.
As such, you probably want to get the most amount of efficacy for the least amount of money. Ah, but where do most small businesses go when they want to reach members of their target audience without paying exorbitant amounts of money? Yup, that’s right – they turn to social media because in some cases, it can even be free.
Nevertheless, this introduces yet another problem. Unless you’re a design buff, advertising guru, or marketing aficionado, you probably won’t have any idea what you’re doing on social media. Use the following tips to help increase the efficacy of your small business's social media marketing efforts.
1. Automate as Much of the Process as Possible
Small business owners are inherently busy, and between the overhead of caring for their customers and running the business, most don’t have enough time to pursue marketing endeavors. The good news is that there are a lot of social media marketing tools to help leverage your time. There are plenty of tools that help to automate Twitter and Facebook posts. In addition, if you have a WordPress site, you can easily schedule when you want your posts to live.
It’s best to keep a buffer of several posts (perhaps a month’s worth of them) and to continually and automatically post them to your blog. Using automation tools drastically helps cut down on time wasted on tedium such as logging in, waiting for pages to load, and clicking the post button. It may sound insignificant, but even small amounts of time add up quickly.
2. Use Social Media Tools to Tap into Your Target Audience
People send hundreds of thousands of Tweets every single minute, and Facebook has over 1.65 billion active users per month. Clearly, you can’t hope to reach the right social media users without appropriate targeting. But how do you sift through these billions of users to see what they care about, and what’s trending in your industry? You need a way to identify what content is trending and what content your audience cares about the most.
But how do you do this manually? The short answer is that it’s nearly impossible. But there are plenty of tools that use sophisticated algorithms to sift through each upload, post, and tweet. By letting a tool like DrumUp crawl the web for you, you’ll be able to make a more effective use of your time and find the most relevant, pertinent, and trending topics.
3. Trim the Fat and Post What Matters Most to Your Readers
Maximized and highly effective social media marketers don’t waste time creating content that doesn’t apply to their target audience. Sure, there’s a little bit of trial and error involved to see which industry topics resonate the most with any given audience, but you need to make sure that your content applies to your readers.