In the world of websites, there are thousands of things to manage and maintain. From attractive designs to security modules, there is always something to get distracted with. However, you should be most concerned with two metrics. The first is the number of visitors you are getting to your site. And the second? Your bounce rate. These two factors combined are not only a metric that determines the effectiveness of your website, but they also have a huge impact on the amount of money you make.
But what is your bounce rate and how is it different from an exit rate? Your bounce rate is the percentage of users that choose to leave your site after visiting only a single page. Basically, a bounce rate of 100% means that you failed to capture the interest of all visitors to your site, while a bounce rate of 0% would mean that everyone who visits your site visited at least one additional page. Your exit rate, on the other hand, measures how many people leave your site on a per page basis.
If your bounce rate is in the stratosphere and you don’t know how to keep it under control, consider the following tips:
Your Website Isn’t Easily Navigated
Not having a good navigation system or menu in place is a fantastic way to turn off visitors to your website. It is extremely irritating trying to hunt around on a site for the information you are look for, and hidden or poor menus can make your bounce rate shoot sky high. Make the following considerations if your site lacks good navigations:
- Do you have any broken links?
- Did you have any technical errors, 404’s, or formatting problems (such as on a mobile device)?
- Is it easy for you to navigate your website?
- Is your menu and navigation system hidden or hard to find?