Blog Marketing: A Cost Effective Way to Boost Your Business Exposure

Why Your Website Needs Expert Marketing Help

Many businesses understand that they need a well-designed, high quality website to impress potential customers and turn a lead into a conversion. However, most people don’t understand the most effective ways to attract users to their website. There are numerous marketing methods and media channels that are each conditionally suited for different purposes. But what are the most effective ways to increase your organic traffic rankings that won’t break the bank?

The Benefits of Blog Marketing

Other traditional types of marketing and advertising fall short of blog marketing for several reasons. Blogging is an extremely effective way to increase the number of people who see your web content. This is one of the many aspects of SEO (Search Engine Optimization). By adding fresh new content to your website’s blog on a regular basis and targeting select keywords, you can improve your rankings in popular search engines to increase leads and ultimately conversions.

Links Are Also Incredibly Valuable

However, some people lose sight of the fact that not all of your unique content needs to utilize keywords. There are other strategies that attempt to provide an audience with some form of valuable help or information in the hopes that other websites will create a link back to your site. Industry specific topics, news your audience will find pertinent, and other forms of information can teach your audience something of value. The more people you help, the larger waves you can make in your industry.

Affordable and Effective

Additionally, another great benefit of blog marketing is that is a very low cost form of marketing. Some newer marketing channels can quite costly, but blogging is a well-known affordable yet effective method to spread your business’s message to the masses.

For example, consider a business that is choosing between running a television ad versus building a blog. The television ad may yet be effective, but it is very costly and ephemeral. Conversely, if the business increases organic traffic to their site via blogging, they gain more leads on a monthly basis at a fraction of the cost.

Becoming More Credible

When you repeatedly produce top quality blog content that your audience loves, they will begin to trust you more. As they do, they will become more loyal to your site and become more likely to purchase products from you. This is because you will appear to be a knowledgeable expert in your market or niche. Becoming an authority in your market gives you a competitive advantage over other companies because customers most often choose to do business with someone they trust.

Creating an Online Personality for Personal Interactions with Clients

Blog content can be very personal when compared to mass media content such as television ads. As you build your blog over time, you have the opportunity to develop a personality for your business’s website content. You also have the opportunity to start personal interactions with your customers with website tools that allow your audience to leave comments and feedback. This further helps you understand what your customers are thinking and develop a personal relationship.

If your website is not currently taking advantage of the many benefits of blog marketing, you may want to reconsider. There are numerous benefits that other forms of marketing lack. And the best part? It is extremely affordable and effective!

About 

Will Hanke owns Saint Louis' top independent Internet Marketing firm, Red Canoe Media. In addition to helping some of St Louis' most recognizable brands with their online marketing strategy, Will also is an Amazon bestselling author, speaker and teacher.

Leave A Comment

s2Member®

What's Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.