Internet Marketing & SEO Blog

Articles on How to Get More Revenue Out of Your Website

Those Pesky Competitors: Why Their Crappy Website Might Still Outrank Yours

In a perfect world, we’d all like to think that if we do our best to provide the absolute best content in our industry or niche, we’d rank higher than everyone else.

And it’s true – the Google algorithm is highly advanced and extremely sophisticated, and it’s getting smarter every day. But a lot of people have run into problems where they feel that their content is better, it contains more relevant links, and they have done a superior job of keyword targeting.

So why on earth would these lower quality websites rank higher? Rand Fishkin of Moz SEO has some great points that I found to be pretty enlightening, so let’s take a closer look at what you might be doing wrong. [...]

Digi Know 30 – Pokemon Go, Facebook & Snapchat

Featuring Andrew McCauley (@andymac71) and Will Hanke (@redcanoemedia)

In episode 30 of the podcast, Andrew and Will introduce a new segment on cool tools, chat about the Pokemon Go phenomenon (and how marketing ties in), then go through some Facebook ans Snapchat changes. Plus, a little info on holiday sales (yeah, you read that right). [...]

Digi Know – Episode 29

Featuring Andrew McCauley (@andymac71) and Will Hanke (@redcanoemedia)

In episode 29 of the podcast, Andrew and Will reveal the new name for the show plus reintroduce each other to the listeners.  Lots of new things coming and plenty of great information for small & medium sized business owners & entrepreneurs!
Show Notes
Red Canoe Media - Will's [...]

The Pros and Cons of Twitter Automation

To automate Tweets or not to automate Tweets...
...that’s a question the bears some serious consideration!

In today’s digital and data-driven world, we have the unprecedented opportunity to leverage automation to increase our productivity many times over. But just because you can doesn’t necessarily mean you should. Tools like Buffer and many similar services help alleviate the burden of posting content to multiple social media platforms under different account names. Have you considered the pros and cons of doing so, though? To help you make a decision, we’re going to look more closely at the perks and drawbacks of Twitter automation. [...]

5 Tips to Maintain SEO Rankings

OMG I'm Ranking High on Google - Now What?!
So, you’ve finally climbed the mountain and you’re ranking in the number one position for your targeted keywords. Congratulations, you deserve a pat on the back! All of the hard work is finished, and you can capture organic traffic streams until the next Google update without lifting a finger, right?

Sorry folks, this is a bit of a joke...and a bad joke at that.

As you probably know, competition for keywords in most industries is staggeringly fierce, and your competitors are always going to try to dethrone you and knock you down a peg or two. The honest truth is that you’re going to need to maintain your SEO rankings.

But how do you do that? I’m glad you asked; just follow these five practices and you'll be on your way to keeping those top organic SEO rankings. [...]

Top 5 Content Strategy Goals Every Business Owner Needs

To cultivate an effective marketing campaign, every business owner needs to have clearly defined goals, or they’re not going to make much headway with their content strategy. Some owners aimlessly meander through the content creation process, creating content and posting it without reason.

But here’s the catch: without clearly defined goals, how will you ever know if your content strategy is paying off?

And no, I’m not talking about setting a goal like “increase sales by x number of dollars.” While it’s a great business plan to set forecasts and goals for the remainder of the year, your content does a lot more than improve your bottom line. There are a lot of ancillary benefits that people often forget about.

So, let’s take a look a the goals that serve as the foundation of a content strategy. [...]

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