Your homepage is the first thing anyone who visits your website is going to see, right? Actually, not always. It’s rare that a websites homepage ranks high in Google for any number of their keywords. It’s far more common for individual blog posts or specifically and purposely built landing pages to be the first thing a user sees when they visit your site – especially because of social media (who expects a post containing their homepage to go viral?).
But that doesn’t mean that you can ignore your home page.
Instead of having as substandard and lackluster homepage, you need to cross several items off our checklist to make sure you have your bases covered.
But what specific information should you put on your home page? [...]
Episode 34 of DigiKnow brings you the latest updates, changes and new features across social media platforms and digital marketing. This week we talk about Twitter's initiative to delete terrorist accounts, Pinterest's and Twitter's new notification changes, and Facebook's image text changes in relation to ads (plus a lot more!)
Featuring Andrew McCauley (@andymac71) and Will [...]
BY AMM Communications LLC | Posted: Monday, August 15, 2016 10:08 AM
(ST. LOUIS) August 15, 2016 – Red Canoe Media, St. Louis’ leading Internet Marketing company, recently announced the promotion of Amber Hanke to Digital Marketing Specialist / Project Manager in the St. Louis office. As a Digital Marketing Specialist, Hanke oversees project coordination, [...]
Marketing is the lifeblood of any business because it drives sales. And without a steady stream of new leads, you’re not going to make a great impact, build a strong following, or create brand awareness. But unfortunately, a lot of small businesses are caught smack in the middle of a “chicken and the egg” scenario. Without a matured and developed sales funnel, how can they hope to allocate resources for marketing?
Small businesses have a greater need for marketing precision than the big brands do. In the early stages of a business, every dollar counts, and one wrong step could spell disaster years down the road. And since small business’s marketing budgets are so precious, I think we should take a closer look at what not to do. The following are some of the most common ways small businesses waste their precious advertising and marketing budget. [...]
In episode 33 of the podcast, Andrew and Will chat about Facebook's continued efforts to thwart ad blockers, their new mid-roll 'commercial breaks' and #SaveTwitter - the hashtag that's spreading a rumor about Twitter shutting down. Plus, order food from a Google search and how one business made $10,000 in just a few hours with Pokemon [...]
If you own or operate a small business, it’s pretty darn tough to know where you should start with marketing. After all, there seems to be thousands of options. Everything from ads in local new papers to billboards, the options go on and on. But if you’re like most other small businesses, you’re working with a limited budget. Don’t worry – this is fairly typical of small businesses.
As such, you probably want to get the most amount of efficacy for the least amount of money. Ah, but where do most small businesses go when they want to reach members of their target audience without paying exorbitant amounts of money? Yup, that’s right – they turn to social media because in some cases, it can even be free.
Nevertheless, this introduces yet another problem. Unless you’re a design buff, advertising guru, or marketing aficionado, you probably won’t have any idea what you’re doing on social media. Use the following tips to help increase the efficacy of your small business's social media marketing efforts. [...]