Keyword targeting is crucial to success, but only the tip of the iceberg of a successful SEO strategy. Backlinks are another necessary part of SEO, but managing them on your own can feel like a full time job. Managing your backlink profile is essential to avoiding setbacks to losing masses of organic search traffic, but if you don’t know how you are leaving yourself vulnerable to major online setbacks.
How Backlinks Help Your Website
Part of the infamous Google search algorithm actually measures and grades your search engine rankings based on your backlink profile. Basically, the idea is that a website that many other sites have linked to should gain a better ranking than a website with no backlinks because the content is more relevant. It is very hard to quantify the effectiveness of an individual link since we do not have access to the inner workings of the Google algorithm. However, we do know that a backlink from a well-established authority site with tons of organic traffic is much more valuable than a link from a site that was just thrown up yesterday.