Video marketing is still the king of the hill when it comes to driving clicks and sales. The numbers don’t lie. According to Social Media Today: 72% of consumers prefer to watch a video to learn about a product or service. 78% of consumers watch a video online at least once a week, and 55% [...]
About Will HankeWill Hanke owns Saint Louis' top independent Internet Marketing firm, Red Canoe Media. In addition to helping some of St Louis' most recognizable brands with their online marketing strategy, Will also is an Amazon bestselling author, speaker and teacher.
Episode 90 features Facebook's new marketing tools for business pages, Google's discovery ads and it's new featured snippets to find what you're looking for easier. Also, Snapchat's removal of Trump's account and Youtube's alert popup on live-streams. Featuring Andrew McCauley (@andymac71) and Will Hanke (@redcanoemedia) Show Notes Facebook Facebook Confirms Test of Email Marketing Tools [...]
To no one’s surprise, small business owners are typically on a tight budget. As such, when considering services their business needs, small business owners often ask themselves the question, “Should I do it myself or hire an outside entity to do it for me?” It’s the classic strategic ‘make or buy’ decision, whereby a business [...]
Episode 89 features Trump's Executive Order against social media companies, Instagram's monetization and revenue options for Instagram Live, Tiktok's owner profit of staggering worth $3 billion and Google is tracking users even if it is turned off, sued by Arizona. Featuring Andrew McCauley (@andymac71) and Will Hanke (@redcanoemedia) Show Notes Instagram Instagram Announces Next Stage [...]
Episode 88 features Facebooks' acquisition of Giphy, it's new e-commerce platform and it's rollout of Shops, Chrome's new update focus on privacy and safety control, and how Wahl's How-To videos became their best marketing investment they have. Featuring Andrew McCauley (@andymac71) and Will Hanke (@redcanoemedia) Show Notes Facebook Facebook Begins Testing Skippable Mid-Roll In-Stream Video [...]
Episode 87 features Instagram and Facebook's rolled out more features to help small and midsized businesses, McDonald's marketing plan as their dining rooms reopen, Digital Video Ads are now winning against TV ads and Six Flags' post-coronavirus reservation system. Featuring Andrew McCauley (@andymac71) and Will Hanke (@redcanoemedia) Show Notes Instagram / Facebook Instagram, Facebook Roll [...]