If you are a small business, you don’t have the luxury of being able throw big bucks at a high-end marketing strategy that is going to reach millions of people. It’s really a chicken and egg scenario. How do you increase your income and boost your marketing efforts if you are already having financial challenges reaching your audience? Feeling trapped in and endless cycle is agonizing when all you want is to grow your business. Fortunately, Internet marketing is a great way to reach your target audience without breaking the bank, and there are a seemingly endless number of possibilities at your disposal. Instead of giving up on marketing altogether (which would be a colossal mistake) consider some of the following things you can do to enhance your online marketing efforts on a limited budget.
Make Sure You Are on LinkedIn
LinkedIn is a popular social network focused on business, commerce, working professionals, and jobs. Far too many businesses and professionals under-utilize this amazing website. Not only will it get your business in front of new eyeballs, but it also helps you build a community and a following. You can actually make connections with other people, join groups, start dialogues, and even share your blog content. LinkedIn is always improving at break-neck speeds, and the fact of the matter is that it is a great place to post and share ideas, network with others in your industry, and reach your target audience. If you don’t already have one, you need to create a LinkedIn profile and make it look professional.
Take Advantage of Other Social Networks
Social networking has become central to online marketing over the last few years. When it first came out, most people didn’t know how to advertise on social networks and utilize them to grow their brands. The rare few that did, however, experienced rapid growth and capitalized on massive opportunities. Lacking social media profiles on Facebook, Twitter, LinkedIn, and other social networks is a marketing blunder that is likely causing you to forgo hordes of Internet traffic, leads, conversions, and revenue! If you don’t know how to advertise on Facebook or set up your account, let us help.
Use StumbleUpon for Advertising
For those of you who aren’t familiar with StumbleUpon, it is a browser plugin that allows users to select a large number of categories that pertain to their interests and it essentially curates websites that match those interests. This helps users discover websites that they probably would have never found before because there is too much competition on the first page of the SERPs. The good news is that you can list your site with the Stumble Upon directory. Basically, this is a form of paid advertising, but it is much, much cheaper than a lot of other forms of paid advertising.
Become Known for Publishing Phenomenal Content
This one comes up in every discussion about Internet marketing. Content is king – we’ve all heard it a million times by now. But you really can’t afford to neglect publishing fantastic content. The benefits are too large and the drawbacks are almost nonexistent. Even if you don’t know how to create content on your own, hiring some who does will help spread your business’s message very inexpensively.