Ecommerce websites have a multitude of small factors that can both positively and negatively affect conversions. To compete, you need to make sure you do everything little thing possible to increase your conversion rates. Even small, seemingly minute factors can add up to big sales as your business scales and grows. Because your revenue scales with your growth by means of your conversion rate, you need to be sure that you implement the following techniques to optimize and maximize your sales potential.
1. Keep a Tidy Navigation Bar
On ecommerce websites, accessibility and navigation are everything. But remember, Internet shoppers today are more impatient than any buyers in history. We live in a data driven world, and the advent of the Internet and mobile technologies have made us accustomed to having whatever we want at our fingertips in the blink of an eye.
Online shoppers follow the path of least resistance, and if you force them to laboriously browse through your site to find the product they are searching for, you’re going to miss out on a few sales. Poor navigation is one of the main factors that contributes to a high bounce rate. Don’t try to do anything too fancy or odd because it could be a massive turn-off to potential buyers. Instead, ensure that your navigation bar is constantly visible at the top of the page or on the left-hand side. Take a leaf out of Amazon’s book – they are the leading online ecommerce platform, after all.
2. Offer Related Products
You’ll also notice that Amazon does a fantastic job of recommending related items based on a user’s search history. For example, if I was browsing the Kindle portion of the website and I recently purchased Cujo by Stephen King, they might very well recommend The Shining or other related works.
There are two reasons why this is an effective strategy. First of all, it offers users a customized user experience by adapting the web content to the user’s preferences, needs, and desires. Secondly, there is a fraction of online shoppers who make impulse buys. If you don’t offer them related items they would most likely be inclined to purchase, you are missing out on additional sales.
3. Make Famous Partners, Brands, and Affiliates Easy to See
One problem a lot of ecommerce sites have is bolstering their credibility to set themselves apart from other ecommerce websites. If visitors to your site don’t trust you, they are going to be far less inclined to make a purchase. The good news is that there is a shortcut to building credibility if you partner with big names or have been featured in publications or magazines.
This is your chance to brag a little bit, and you can essentially draw on the credibility of other successful organizations. It’s not the end-all-be-all solution to a low conversion rate, but it will certainly inspire more trust with your visitors and cause them to make more purchases.