Content marketing is a great way to increase traffic to your site while simultaneously offering your existing audience something of value. Furthermore, with attention to detail and a deep understanding of your audience, you can establish yourself as a trustworthy authority figure or a ‘go-to source’ for information. Too many content marketers make the [...]
SEO is an entire market in and of itself, and if you lack SEO knowledge you will need to find an expert. Keep in mind, though, that not all SEO’s were created equally. Some SEO’s seem to throw a variety of common techniques and practices at the wall, just hoping something sticks. Others actually have proven experience helping their clients capture masses of free, organic traffic. Arguably, SEO is more of an art than a science, and you will need to find an SEO that meets certain criteria to get the best ROI on your investment. The following are qualities and conditions you should consider before moving forward. [...]
Competition in the web hosting market has created some truly amazing services, but some are terrible. Your web host is a foundation that your online business or website is built upon, but they are not always in the forefront of our minds. That is, until there is trouble. Servers crash, networks are compromised, and there are always new security threats. It doesn’t matter how high your search engine rankings are or how brilliant your website looks if your website is down. You need to make an educated and informed choice of a trustworthy hosting provider that won’t leave you high and dry in the event of technical issues.
But which one do you choose? The number of web hosting providers cropping up recently seems endless. Before you choose a hosting provider or web platform, you need to understand the different types of hosting. Only then can you find a provider that fits your needs and your budget. [...]
Facebook is always looking for ways to streamline and improve their user experience, both for individuals and businesses. To stay ahead of the game you need to be aware of all of the recent changes to their advertising platform, or you could be missing out on opportunities to capitalize on obscene amounts of traffic to your site. In June of 2014, Facebook revamped their advertising platform with two new exciting features: multi-product Ads and enhancements to their custom audiences feature. If you aren’t aware of these features, you need to educate yourself quickly if you hope to make any kind of progress with social media advertising. [...]
For the last few weeks, I've been coaching a client on ways to help increase his organic reach online. Imagine my surprise when I logged into his analytics account this morning and saw this:
When I first logged in, I thought 'Ah ha! We've got the site moving forward!'
Unfortunately, that wasn't really the case. And [...]
Whatever needs you have when creating a website, it seems that there are a million ways to satisfy them. Countless tools provide useful features and each new web platform causes the internet to advance even faster. But it can be hard determining which web platform will suit your needs the best. Before you build [...]