One of my favorite shows is The Shark Tank on ABC. In the show, entrepreneurs pitch their ideas and business models to investors, hoping for an infusion of money and/or expertise. One of the investors (called sharks) is Kevin O'Leary. Kevin comes across as being purely money driven, and if a deal sounds bad to him, or an entrepreneur declines an offer from him, he typically says "You're dead to me."
In some ways, your website visitors say the same thing to you about your site. In fact, look at your bounce rate and you'll know just how many people thought the same thing. They hit the BACK button or went on to a different site because something didn't seem right. Something on your site didn't answer a question or solve a need that they had, so they moved on.
Luckily, this is something that can be fixed, or at least improved, through testing. In fact, if you aren't testing on a constant basis, your website really is dead. [...]
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