Internet Marketing & SEO Blog

Articles on How to Get More Revenue Out of Your Website

Your Website is Dead (To Me)

One of my favorite shows is The Shark Tank on ABC. In the show, entrepreneurs pitch their ideas and business models to investors, hoping for an infusion of money and/or expertise. One of the investors (called sharks) is Kevin O'Leary. Kevin comes across as being purely money driven, and if a deal sounds bad to him, or an entrepreneur declines an offer from him, he typically says "You're dead to me."

In some ways, your website visitors say the same thing to you about your site. In fact, look at your bounce rate and you'll know just how many people thought the same thing. They hit the BACK button or went on to a different site because something didn't seem right. Something on your site didn't answer a question or solve a need that they had, so they moved on.

Luckily, this is something that can be fixed, or at least improved, through testing. In fact, if you aren't testing on a constant basis, your website really is dead. [...]

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Keeping Up: Google’s Latest Changes

Much to the chagrin of business owners everywhere, Google is always changing the game. However, it can be tough work keeping up with the latest changes and developments with Google. It’s good to stay in the know and monitor the latest changes to keep your head above water.

Failing to respond and adapt to the latest Google algorithm changes could mean that you lose ground to your competitors – and ultimately lose revenue. This month, Google has announced many changes for the future, but the three most relative to the present are the latest refresh of the Panda algorithm, the restrictions placed on the auto-completion API, and the addition of stores’ peak hours. [...]

What Google Really Has to Say about Link Building

Contrary to what you may have heard, Google isn’t entirely opposed to the practice and idea of link building. Because of some abusive link building schemes in the past, link building has gotten a bad reputation. While it is true that a 100%, natural and organic back-link is the best, it’s not the only legitimate way to bolster your back-link profile. [...]

Tips to Help You Improve Mobile Conversions

Desktop advertising is quickly becoming a dying art. Though you would currently be remiss should you decide to omit desktop advertising from your Internet marketing campaign, mobile advertising has already overtaken desktop advertising. Globally, the mobile advertising market is almost $70 billion in size. In fact, Facebook made almost 70% of its revenue in 2014 from mobile advertising. That is a gargantuan chunk of their income, and it should be easy to deduce from this statistic just how important mobile advertising is.

The truth is that mobile users don’t always purchase directly from their smartphones and tablets, though. Studies have shown that many users like to shop around online via their smartphones to compare and price products, but some will actually go to a brick and mortar store to actually make the purchase. If your business doesn’t have a brick and mortar location, this is a huge problem because you’re missing out on mobile conversions to your competitors.

There are a lot of mistakes that Internet marketers and business owners frequently make when trying to reach users on a mobile platform. Follow these tips to help improve your mobile conversions. [...]

what's your seo score?
See how your site stacks up to the SEO standards that Google has put in place!
We'll send you a printable PDF that will give you an overall SEO score and tips on how to fix each error!

4 Conversion Optimization Tips for Your Website

Is CRO All it’s Cracked Up to Be?
Any serious business owner has a lot of time, money, and energy invested in their website. Sure, it’s fun building a website from scratch and watching your organic traffic streams grow, but at the end of the day, we all want to increase our bottom line. In short, we need to see results. As such, a lot of people turn to conversion rate optimization to maximize the effectiveness of their website and make a strong impact with their audience. You want your traffic to grow. You want your subscriber list to multiply – and ultimately you want more conversions. But those of us who don’t know a whole lot about conversion rate optimization are making some big mistakes.

But what is conversion rate optimization, you ask? Simply put, CRO is finding small mistakes and flaws on your website that are causing people to not take action. Maybe it’s a button that isn’t easily visible, maybe it’s optimizing your call to action copy, or even changing the color scheme in an effort to entice more people to buy your product or service. There are thousands of small things that affect a visitor’s thought process – both consciously and subconsciously. Before you invest the majority of your waking hours into CRO strategies, consider the following common CRO mistakes. [...]

Your Baby is Ugly: Tips for a Blog Makeover

As website owners progress and mature over time, we find that there is a lot to improve on when we look at the beginning of our blogs. Specific pieces of content, the structure and format of our sites, as well as a lot of other small things can add up and have a big impact on the success of your digital marketing efforts. What makes these small mistakes an even larger problem is the fact that many people don’t have ample amounts of time to spend at their leisure. Fortunately, there are a lot of things you can do to give your blog a tune-up that won’t eat up your time. The following are some extremely quick, simple, and efficient changes you can make to your blog to give it a makeover. [...]