Your Baby is Ugly: Tips for a Blog Makeover

As website owners progress and mature over time, we find that there is a lot to improve on when we look at the beginning of our blogs. Specific pieces of content, the structure and format of our sites, as well as a lot of other small things can add up and have a big impact on the success of your digital marketing efforts. What makes these small mistakes an even larger problem is the fact that many people don’t have ample amounts of time to spend at their leisure. Fortunately, there are a lot of things you can do to give your blog a tune-up that won’t eat up your time. The following are some extremely quick, simple, and efficient changes you can make to your blog to give it a makeover. [...]

How to Maximize the Effectiveness of Your Online Marketing Efforts

Wake up folks, it’s 2015 and your content strategy needs to be focusing on quality instead of quantity if you have any hopes of creating a successful online marketing campaign. Not only is quality content valuable because it keeps readers coming back to your site, it also helps you to capture organic traffic streams. Link building is tough work these days, but it’s even harder if you lack quality content. Instead of spamming as much keyword-rich content as you can, consider the following points to increase the quality and effectiveness of your content as well as your online marketing efforts. [...]

Tips on Optimizing Your Landing Pages for Success

Too many website owners underestimate the power of a fine-tuned landing page. Your landing page is the very first thing a potential client sees, and it has the ability to grow your business or leave you wondering why your online marketing efforts aren’t performing as well as you’d like them to. You only have a few seconds to entice a visitor to your site to browse your content, and a poor landing page will cause your bounce rate to skyrocket. Landing page optimization isn’t exactly rocket science, but there are several common mistakes that lead to mediocre online marketing results. Make sure you avoid these pitfalls when designing your landing page. [...]

The Best SEO Tools and Plugins for WordPress

WordPress is a fantastic web platform simply because its open source nature allows people from all over the world to create plugins and code modules to solve any problem under the sun. However, one area that the WordPress plugins stand out is in the realm of SEO tools. There are a lot of SEO tools that are easily installed into your WordPress installation in the blink of an eye. Although, not all of these tools were created equally. Some are simply more useful or better designed than others. The following are some of the most popular and useful SEO plugins for WordPress.
WordPress SEO by Yoast
Ok, ok. I am sure you have heard of this one already, but it is certainly worth mentioning. The Yoast SEO plugin has been wildly popular, and for good reason. With over 1 million active installs, this tool is loved by many. The Yoast tools offer a comprehensive toolset to take care of your SEO needs. From titles and Meta descriptions to granular traffic descriptions, Yoast is many people’s first choice when it comes to SEO tools. [...]

Keeping Your Bounce Rate under Control

In the world of websites, there are thousands of things to manage and maintain. From attractive designs to security modules, there is always something to get distracted with. However, you should be most concerned with two metrics. The first is the number of visitors you are getting to your site. And the second? Your bounce rate. These two factors combined are not only a metric that determines the effectiveness of your website, but they also have a huge impact on the amount of money you make.

But what is your bounce rate and how is it different from an exit rate? Your bounce rate is the percentage of users that choose to leave your site after visiting only a single page. Basically, a bounce rate of 100% means that you failed to capture the interest of all visitors to your site, while a bounce rate of 0% would mean that everyone who visits your site visited at least one additional page. Your exit rate, on the other hand, measures how many people leave your site on a per page basis.

If your bounce rate is in the stratosphere and you don’t know how to keep it under control, consider the following tips: [...]

More WordPress Vulnerabilities Discovered

Half of the battle keeping up to date with online security is simply identifying risks and threats. Knowledge is power, and you can’t defend against unknown threats. WordPress is an extremely secure web platform with a lot of benefits such as ease of use and content management simplification, but it’s not perfect. You need to stay on top of web security by knowing the latest threats to different themes, plugins, and code modules. The following are the latest threats, exploits, and vulnerabilities in code modules related to WordPress. [...]