Internet Marketing & SEO Blog

Articles on How to Get More Revenue Out of Your Website

What The Hell Happened: Episode 16

Featuring Andrew McCauley (@andymac71) and Will Hanke (@redcanoemedia)
Watch the Replay

Show Notes/Links
Facebook & Instagram Now Offering Ads Targeted At Holiday Shoppers

Facebook launches FB at Work chat app

facebook lets google index mobile app

Facebook may soon let you search individual profile pages (Updated)

microsoft powerpoint gets new ‘game changing’ tools

Vine's new feature lets you grab audio from any [...]

What Google’s New RankBrain Algorithm Means for Your Business

As many of us have noticed now that we are past the point in time that Marty McFly traveled to in Back to the Future, and the future is now. Many things that were once considered farfetched science fiction have become a reality. From smartphones to self-driving automobiles, Google is always unveiling some hot new technology that will change the way we live.

Their next big invention is nothing short of amazing, and it’s going to change the face of search engine results. Google has developed cutting-edge artificial intelligence that affects a great portion of Google search queries. Dubbed “Rankbrain,” this artificial intelligence has already been used to intelligently return the results of search queries using a method that the world has never seen before. But before you get too excited, you should know that this algorithm is not a complete replacement to the existing Google search algorithm. Instead, it is a component feature much like the past Penguin and Panda updates. It has become a sort of ranking signal (more on this claim later) that is used in the process of accepting user queries as input and making intelligent guesses as to the content that people are really searching for. [...]

What The Hell Happened: Episode 15

Featuring Andrew McCauley (@andymac71) and Will Hanke (@redcanoemedia)
Watch the Replay

Show Notes/Links
360 degree videos come to FB

Facebook launches dedicated fundraiser pages for nonprofits & donate button

Facebook to soften messages from breakups

Facebook testing disappearing messages in France

Mark Zuckerberg: Facebook Will Expand Use of Safety Check

Instagram getting more strict with third party apps

Square adds appointment scheduling feature

Buffer [...]

What The Hell Happened: Episode 14

Featuring Andrew McCauley (@andymac71) and Will Hanke (@redcanoemedia)
Watch the Replay

Show Notes/Links
apple releases music for android

Pinterest Introduces Visual Search Tool for Finding Items Without Text

blab custom image when setting up new broadcast

Pinterest releases Visually related pins search

Periscope adds fast forward and rewind to replays

Periscope couchmode

Facebook local - insights and local awareness ads

Facebook releases flex targeting

Facebook [...]

5 Online Marketing Blunders Your Businesses Should Avoid

Small businesses need effective marketing more than any other type of business.
With larger businesses, there is more leeway and they aren’t as negatively impacted if there marketing efforts don’t produce the results that they targeted. Big businesses have more room for forgiveness in their marketing for two simple reasons: they have deep pockets and a vast marketing budget. On the other hand, small businesses are the complete opposite. Time and money are very limited and they usually don’t have the marketing budget or leverage to buy advertising in the most competitive marketing channels.

This is why small businesses need the most effective marketing that money can buy so they can rest assured that they will receive a positive ROI on their advertising and marketing expenditures. If you run a small business, make sure that you don’t make the following critical online marketing mistakes that small businesses make all too often. [...]

The Importance of Responsive Website Design

There are an infinite number of ways to design a website, but some designs are much more effective than others. Though some WordPress themes may look attractive at first due to a sleek or enticing interface, it may not be your best option. If you choose a theme that doesn’t port well to a mobile device, you are severely limiting the potential of your marketing campaign. In the past websites were designed almost exclusively for desktop computers, but today we need make more of an effort to cater to all types of computing devices – or you could be missing out on a lot of revenue. [...]


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