NTR16: Experienced Trademark & Copyright Attorney Morris Turek

Part of running a successful business means having your legal ducks in a row - protecting yourself and your brand from thieves and competitors.  A big piece of your branding is your logo and tagline, so having those protected - and knowing why that's needed - is what we're talking about in this episode [...]

New WordPress Vulnerability Identified: Yoast SEO

Well, it seems the crooks and thieves of the Internet have been at it again. Yet another vulnerability has been discovered in a WordPress plugin that has the potential to affect millions of people around the world. Unfortunately, the plugin is extremely popular and has been downloaded over 14 million times. The SEO by Yoast plugin has been found to be vulnerable to an SQL injection attack (SQLi) and is extremely problematic. This vulnerability has the potential to ruin your website. [...]

Backlinks: The Double Edged Sword

Keyword targeting is crucial to success, but only the tip of the iceberg of a successful SEO strategy. Backlinks are another necessary part of SEO, but managing them on your own can feel like a full time job. Managing your backlink profile is essential to avoiding setbacks to losing masses of organic search traffic, but if you don’t know how you are leaving yourself vulnerable to major online setbacks. [...]

NTR 15: Communication Strategist Chris Reimer

If you've ever wondered how an accountant could turn into a social media influencer and marketing strategist, you'll find out on this episode with my guest Chris Reimer. His down to earth charm makes this an easy listen - plus Chris shares some great information about his new book, which if you haven't picked up yet, you really should.
You'll Learn

How Chris went from accountant to tee shirt salesman to marketer
The lessons learned by running a tee shirt business
How social media has influenced the way people find employment
How the movie Office Space affected the writing of the book Happywork
How small, seemingly insignificant management decisions can sometimes leave a huge impact on your employees


Current Search Engine Market Shares

When anybody hears the term ‘search engine,’ the very first thing that pops into most heads is Google. This may be, in part, because Google has surpassed Apple as the most valuable brand in the world. Most people don’t know realize, however, that Google does not own 100% of the search engine market and they do have relevant competitors.
The Biggest Players
Currently Google commands control of a whopping two thirds of the global market, leaving its competitors to fight for the remaining third. The other 33% of the market is seeing fierce competition among 6 other contenders. The following is a list of the largest players and the percent of the market they control: [...]

The Rainmaker Platform: A Review

I would like to start off by mentioning that I prefer to use the WordPress platform as opposed to the Rainmaker platform. However, having said that, Rainmaker has been generating a lot of hype recently. One reason people are drawn to it is because it is marketed as an all-in-one platform that promises to take care of your every need. In reality, unless you are a web expert with years of experience in multiple practice areas, your website will still have some gaps to fill. [...]