Due to the complexity and demands of websites, it easy to forget to take advantage of some of the most valuable SEO opportunities. Creating a top of the line website interface, posting the highest quality images, and creating content can cause you to neglect critical aspects of your web presence. For example, many webmasters fail to create fully optimized URLs. You should take time out of your busy day to follow these best URL practices and make the following considerations when you are creating your website’s URL structure. [...]
Part of running a successful business means having your legal ducks in a row - protecting yourself and your brand from thieves and competitors. A big piece of your branding is your logo and tagline, so having those protected - and knowing why that's needed - is what we're talking about in this episode [...]
Well, it seems the crooks and thieves of the Internet have been at it again. Yet another vulnerability has been discovered in a WordPress plugin that has the potential to affect millions of people around the world. Unfortunately, the plugin is extremely popular and has been downloaded over 14 million times. The SEO by Yoast plugin has been found to be vulnerable to an SQL injection attack (SQLi) and is extremely problematic. This vulnerability has the potential to ruin your website. [...]
If you've ever wondered how an accountant could turn into a social media influencer and marketing strategist, you'll find out on this episode with my guest Chris Reimer. His down to earth charm makes this an easy listen - plus Chris shares some great information about his new book, which if you haven't picked up yet, you really should.
How Chris went from accountant to tee shirt salesman to marketer
The lessons learned by running a tee shirt business
How social media has influenced the way people find employment
How the movie Office Space affected the writing of the book Happywork
How small, seemingly insignificant management decisions can sometimes leave a huge impact on your employees
When anybody hears the term ‘search engine,’ the very first thing that pops into most heads is Google. This may be, in part, because Google has surpassed Apple as the most valuable brand in the world. Most people don’t know realize, however, that Google does not own 100% of the search engine market and they do have relevant competitors.
The Biggest Players
Currently Google commands control of a whopping two thirds of the global market, leaving its competitors to fight for the remaining third. The other 33% of the market is seeing fierce competition among 6 other contenders. The following is a list of the largest players and the percent of the market they control: [...]