Listen, if you need a website, you need Caren Libby. Her expertise and years of work in various fields have given her a special appreciation for small businesses and their struggles with marketing. Caren has a terrific background and unique way of helping business owners find out just what pieces of the marketing puzzle […]
I often get questions from clients about their various marketing methods, wondering if they’re really working. A big one, for instance, is Yellow Pages. Their sales people are pretty slick at sales, but can crumble quickly under any sort of questioning related to their claims. Instead of just believing their hype, use your data to back up their claims or call their bluff.
Setting the Scene
First, set up a goal in Analytics that’s specifically for tracking what you consider to be a conversion. Typically this means someone filled out a form on your website and ended up on a Thank You Page. If that’s the case, then simply tracking how many people end up on that page would give you your amount of conversions/leads. […]
I’m just going to jump right out and say it – podcasting is fun. If you’re looking for new (and, ahem – fun) ways to grow and promote your business, you may just want to check out the craze which is podcasting. Today’s guest is no stranger to that craze – going on his […]
If you’re looking for a different way to promote your business, especially if you’re in a B2B type of company, a webinar series may be just what you need. Webinars allow you to share your expertise, sell your products and gain new leads. Today’s guest Josh Turner, owner of Webinarli, shares some great insight […]
When it comes to marketing, a lot of business owners shoot from the hip – they don’t really have a solid plan in place. This week’s guest Steve Smart is an expert at taking businesses (and business owners) and building a plan that methodically attacks marketing from many angles. He asks great questions and has some awesome systems that you’ll really enjoy learning about.
Have you ever wondered why you aren’t selling more, or why you go to some sales calls and the potential client just doesn’t seem to “get it”? Maybe the problem isn’t their mood or the coffee – maybe it’s you! This week’s broadcast we talk about selling, systems and how to get to “Yes”. […]