As many of us have noticed now that we are past the point in time that Marty McFly traveled to in Back to the Future, and the future is now. Many things that were once considered farfetched science fiction have become a reality. From smartphones to self-driving automobiles, Google is always unveiling some hot new technology that will change the way we live.
Their next big invention is nothing short of amazing, and it’s going to change the face of search engine results. Google has developed cutting-edge artificial intelligence that affects a great portion of Google search queries. Dubbed “Rankbrain,” this artificial intelligence has already been used to intelligently return the results of search queries using a method that the world has never seen before. But before you get too excited, you should know that this algorithm is not a complete replacement to the existing Google search algorithm. Instead, it is a component feature much like the past Penguin and Panda updates. It has become a sort of ranking signal (more on this claim later) that is used in the process of accepting user queries as input and making intelligent guesses as to the content that people are really searching for. [...]
Small businesses need effective marketing more than any other type of business.
With larger businesses, there is more leeway and they aren’t as negatively impacted if there marketing efforts don’t produce the results that they targeted. Big businesses have more room for forgiveness in their marketing for two simple reasons: they have deep pockets and a vast marketing budget. On the other hand, small businesses are the complete opposite. Time and money are very limited and they usually don’t have the marketing budget or leverage to buy advertising in the most competitive marketing channels.
This is why small businesses need the most effective marketing that money can buy so they can rest assured that they will receive a positive ROI on their advertising and marketing expenditures. If you run a small business, make sure that you don’t make the following critical online marketing mistakes that small businesses make all too often. [...]
There are an infinite number of ways to design a website, but some designs are much more effective than others. Though some WordPress themes may look attractive at first due to a sleek or enticing interface, it may not be your best option. If you choose a theme that doesn’t port well to a mobile device, you are severely limiting the potential of your marketing campaign. In the past websites were designed almost exclusively for desktop computers, but today we need make more of an effort to cater to all types of computing devices – or you could be missing out on a lot of revenue. [...]